Senior Demand Gen Analytics & Dashboards Lead

Salesforce; Seattle (WA); On-site; USD 94,000 - 142,000; Full time

Job summary

Salesforce is seeking a highly technical Sr. Analyst, Demand Generation Analytics to lead always-on reporting across website, email, paid media, ABM, and other programs.

You will build dashboards in Tableau, write SQL queries in Snowflake, and partner with cross-functional teams to power KPIs. You’ll translate measurement designs into data models, ensure data quality, and deliver actionable insights under time pressure.

Qualifications

• 3+ years of experience in Marketing/Demand Gen Analytics, BI, or a highly quantitative field, ideally in B2B SaaS or technology.
• Strong proficiency in SQL - able to independently write complex queries and joins across large data sets (Snowflake or similar cloud data warehouse).
• Highly proficient in Tableau - able to build and maintain dashboards from scratch, not just modify existing ones.
• Familiarity with digital marketing data sources: Google Analytics/website reporting data, Salesforce CRM objects (Campaign, Lead, Contact, Account, Opportunity), and paid media platform data.
• Comfortable performing ad-hoc analysis under time pressure and communicating findings clearly.

Responsibilities

• Dashboard Build & Maintenance: Design, build, and maintain Tableau dashboards and always-on reporting for demand gen KPIs, diagnostic metrics, and leading indicators.
• Reporting Reliability: Ensure reporting stays accurate and current, proactively catching and resolving data issues or anomalies.
• Execution Partnership: Serve as the primary builder in partnership with the Sr. Manager - translating measurement frameworks and KPI definitions into working dashboards and reports.

Skills

SQL

Tableau

Digital marketing data sources

Ad-hoc analysis under time pressure

Cross-functional collaboration

Tools

Snowflake

Google Analytics

Salesforce CRM

Paid media platforms

Job description

Salesforce is seeking a highly technical Sr. Analyst, Demand Generation Analytics to lead always-on reporting across website, email, paid media, ABM, and other programs.

You will build dashboards in Tableau, write SQL queries in Snowflake, and partner with cross-functional teams to power KPIs. You’ll translate measurement designs into data models, ensure data quality, and deliver actionable insights under time pressure.