Senior Data Strategy & Analytics Architect for Marketing AI

Darkroom; Miami (FL); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Growth opportunities

Job summary

Darkroom is seeking a Part senior growth marketer, part data scientist to design the metric logic, data schemas, and analytical models powering Shadow's intelligence layer. You’ll work with marketing teams to translate real-world activity into productive structures for the product, while also guiding measurement of live media programs and budget decisions.

You’ll apply your experience across the marketing mix, perform advanced data analysis, and build scalable measurement frameworks.

Qualifications

• Ran growth at one or more high-growth DTC / omni-channel consumer brands — you've managed paid media tactically, not just supervised people who did.
• Fluency across the full marketing mix (Meta + Google, plus TikTok, email/SMS, marketplace, organic) — you think in MER/CM/LTV/iROAS, not platform ROAS.
• Real data science chops: SQL + Python/notebooks, statistical reasoning, building and validating metric models against messy real-world data.
• Ability to translate between marketer intuition and rigorous structure — and a strong opinion about which metrics actually matter.
• Hands-on experience designing and interpreting incrementality tests — geo holdouts, matched-market testing, conversion lift — including power analysis/pre-test sizing.
• Experience with MMM, either hands-on or through vendor/partner management.
• Strong written and verbal communication — you can explain measurement tradeoffs and model logic clearly to non-technical executives and marketers.

Responsibilities

• Design the analytical models and metric logic the agent reasons with — CM3, aMER, NCAC, cohort LTV/payback, ad spend efficiency and marginal-return analysis.
• Define the schemas that encode marketing tradecraft: how creative, channel, financial, and customer data connect into a queryable picture of a brand.
• Own accuracy and judgment — what's load-bearing vs. noise, where attribution lies, how to compute metrics that survive operator scrutiny.
• Spec the model; partner with data eng to build the pipeline and the AI team to wire it into agent skills.
• Guide incrementality testing strategy across paid media programs and run the power analysis to size tests correctly.
• Support MMM strategy, vendor evaluation, and model calibration where programs need it.
• Partner with Paid Media and Growth Strategy teams to design tests up front and translate results into executive-ready budget recommendations.

Skills

Growth marketing

Data science

SQL

Python

Incrementality testing

MMM

Marketing analytics

Executive communication

Cross-functional collaboration

MER/CM/LTV/iROAS

Tools

BigQuery

dbt

Job description

Darkroom is seeking a Part senior growth marketer, part data scientist to design the metric logic, data schemas, and analytical models powering Shadow's intelligence layer. You’ll work with marketing teams to translate real-world activity into productive structures for the product, while also guiding measurement of live media programs and budget decisions.

You’ll apply your experience across the marketing mix, perform advanced data analysis, and build scalable measurement frameworks.