Senior Data Scientist — Media Analytics & Automation

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Zenith, part of Publicis Groupe, invites a Senior Analyst to turn complex media data into actionable insights. You will partner with Analytics, Strategy, Activation and Data Science teams to solve problems and automate processes. Strong SQL and Python are essential.

You will build SQL/Python solutions, perform ad hoc analyses, and create reusable datasets. PySpark and cloud (Databricks, Snowflake) are a plus. Excellent communication is required.

Qualifications

• 2+ years of experience in Analytics, Data Engineering, Marketing Analytics, Media Analytics, or a related field.
• Advanced proficiency in SQL and Python.
• Strong experience manipulating, transforming, and analyzing large datasets.
• Experience building automated workflows, reusable analytical tools, and scalable data processes.
• Required experience working with digital media data and media taxonomies.
• Experience with PySpark and cloud-based data environments (Databricks, Snowflake, etc) preferred.
• Strong problem-solving skills and ability to work independently in ambiguous environments.
• Excellent communication and presentation skills.

Responsibilities

• Develop complex SQL and Python-based solutions to prepare, transform, and analyze large media and audience datasets.
• Perform ad hoc analyses to answer business, client, and campaign performance questions.
• Build and maintain reusable datasets that support reporting, analytics, and strategic decision-making.
• Design and automate recurring analytical processes and workflows to improve efficiency and scalability.
• Work extensively with media taxonomies and reporting dimensions including channel, publisher, DSP, creative size, placement, audience, and daypart.
• Identify data quality issues and implement processes to improve consistency and reliability across datasets.
• Collaborate with stakeholders to translate ambiguous business questions into analytical approaches and recommendations.
• Present findings and insights to both technical and non-technical audiences.
• Document analytical methodologies, data definitions, and workflow processes to support long-term team scalability

Skills

SQL

Python

Data analysis

Data wrangling

Automation

Media analytics

Communication

Presentation

Tools

Databricks

Snowflake

PySpark

Job description

Zenith, part of Publicis Groupe, invites a Senior Analyst to turn complex media data into actionable insights. You will partner with Analytics, Strategy, Activation and Data Science teams to solve problems and automate processes. Strong SQL and Python are essential.

You will build SQL/Python solutions, perform ad hoc analyses, and create reusable datasets. PySpark and cloud (Databricks, Snowflake) are a plus. Excellent communication is required.