Senior Data Scientist, Marketing Analytics & Insights

Rockstar Games; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Rockstar Games in New York City seeks a Senior Data Scientist for the Marketing Analytics team to help build Rockstar’s marketing analytics and BI capacity, and to improve player experiences. The role is full-time and office-based at Rockstar’s NYC headquarters in Downtown Manhattan.

Responsibilities include defining measurement specs with website partners, translating needs into analyses, and delivering campaign-level insights using web and game data.

Qualifications

• Bachelor’s degree in a quantitative field.
• 6+ years of experience in web data analysis.
• 3+ years of experience in SQL and/or PySpark.
• Experience building visualizations with BI tools (Google Data Studio, Tableau).
• Mastered proficiency with Google Analytics 4 or equivalent.
• Strong expertise with Google Tag Manager or equivalent tag management system.
• Experienced with joining web data with other data sources in BigQuery/Databricks.

Responsibilities

• Collaborate primarily with website partners to define and document measurement specifications and tracking requirements.
• Own relationships with stakeholders to translate needs into actionable data analyses.
• Collaborate with Marketing Analytics team members to develop web and player insights at a campaign level.
• Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
• Test and validate web analytics data; work with technical teams to identify data issues and solutions.
• Utilize web analytics data with game and business data to deliver insights into user behavior and performance.
• Build well-organized reports and dashboards for key metrics and storytelling.
• Monitor and measure the effectiveness of new features and areas of our web properties.
• Stay up to date on measurement technologies and industry trends; involve partners in changes.

Skills

Web analytics

SQL

PySpark

Data visualization

GA4

Tag Manager

BigQuery

Databricks

Education

Bachelor's degree in a quantitative field

Tools

Google Data Studio

Tableau

Job description

Rockstar Games in New York City seeks a Senior Data Scientist for the Marketing Analytics team to help build Rockstar’s marketing analytics and BI capacity, and to improve player experiences. The role is full-time and office-based at Rockstar’s NYC headquarters in Downtown Manhattan.

Responsibilities include defining measurement specs with website partners, translating needs into analyses, and delivering campaign-level insights using web and game data.