Senior Data Scientist, Web/Marketing Analytics

Rockstar Games; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Rockstar Games in New York City seeks a Senior Data Scientist for the Marketing Analytics team to help build Rockstar’s marketing analytics and BI capacity, and to improve player experiences. The role is full-time and office-based at Rockstar’s NYC headquarters in Downtown Manhattan.

Responsibilities include defining measurement specs with website partners, translating needs into analyses, and delivering campaign-level insights using web and game data.

Qualifications

• Bachelor’s degree in a quantitative field.
• 6+ years of experience in web data analysis.
• 3+ years of experience in SQL and/or PySpark.
• Experience building visualizations with BI tools (Google Data Studio, Tableau).
• Mastered proficiency with Google Analytics 4 or equivalent.
• Strong expertise with Google Tag Manager or equivalent tag management system.
• Experienced with joining web data with other data sources in BigQuery/Databricks.

Responsibilities

• Collaborate primarily with website partners to define and document measurement specifications and tracking requirements.
• Own relationships with stakeholders to translate needs into actionable data analyses.
• Collaborate with Marketing Analytics team members to develop web and player insights at a campaign level.
• Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
• Test and validate web analytics data; work with technical teams to identify data issues and solutions.
• Utilize web analytics data with game and business data to deliver insights into user behavior and performance.
• Build well-organized reports and dashboards for key metrics and storytelling.
• Monitor and measure the effectiveness of new features and areas of our web properties.
• Stay up to date on measurement technologies and industry trends; involve partners in changes.

Skills

Web analytics

SQL

PySpark

Data visualization

GA4

Tag Manager

BigQuery

Databricks

Education

Bachelor's degree in a quantitative field

Tools

Google Data Studio

Tableau

Job description

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive,highly-motivatedenvironment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar is seekinga SeniorDataScientist to jointheMarketingAnalytics teamtohelp build Rockstar’smarketinganalytics& businessintelligencecapacity andour playerexperiences . Successful candidates will work with analytics and product leadership toensurethat the most relevant possible real-time and historical data isidentified, tracked, analyzed, and made actionable acrossall ofour web environments, across all game titles.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

WHAT WE DO

• The Rockstar Analytics team provides insights and actionable results to a wide variety of stakeholders across the organization in support of their decision making.
• We collaborate as a global team to develop cutting-edge data products, data models, reports, analyses, and machine learning applications.
• We createbest in class data collection, developing actionable reports,and providing recommendations to our business and game stakeholders.
• Projects and tasks have direct influence on the player experience.

RESPONSIBILITIES

• Collaborateprimarilywithourwebsitepartners to define and document measurement specifications andtrackingrequirements.
• Ownrelationshipsand communicationswithstakeholders to identify needs and translate those needs into actionable data analyses.
• Collaborate with and supportMarketing Analytics team members to develop web and player insights at a campaign level for marketingleadership.
• Standardizeand maintainanalytics tracking;architectand implementscalable trackinginfrastructure.
• Test andvalidate web analytics data. Workdirectlywith technical teams toidentifydata issuesandsolutions.
• Utilize web analytics data in conjunction with game and business data to deliver deep insights intouserbehavior and business performance.
• Build well-organized reports and dashboards forvalued metrics, centralizing various data sources.Engage in storytelling to convey insightsforthese metrics.
• Monitor and measure the effectiveness of new features, applications, and areas of our web properties.
• Stay up to date on measurement technologies and industry trends.Proactively involve partners inpertinentchangesand how they may impact analytics.

REQUIREMENTS

• Bachelor’s degreein a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).
• 6+years of experience in web data analysis.
• 3+ years experience in database queryingwithSQ L and/or PySpark.
• Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.).
• Mastered proficiencywithGoogle Analytics 4or equivalent web analytics tool.
• Strongexpertisewith Google Tag Manageror equivalent tag management system.
• Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• Passion for gaming.
• Applied statistical knowledge and experience with A/B testing.
• Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc.
• Hands-on experience with SEO, emerging AEO, and E-commerce data.
• Independently able to take objectives from conceptualization to execution.
• Commitment to data excellence and scalability.
• Capable of working independently while also collaborating as part of a larger team.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please notify your recruiter during the interview process.

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

The pay range for this position in New York State (inclusive of New York City) at the start of employment is expected to be between the range below* per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.