Growth Data Scientist, Social & Influencer Marketing

Adobe Inc.; San Francisco (CA); On-site; USD 138,600 - 200,700; Full time

Job summary

Adobe Inc. is seeking a Growth Data Scientist for Social Marketing to drive growth across organic, influencer, and paid channels. You will analyze performance, design experiments, and translate insights into practical strategies for content, messaging, and creator programs.

You'll define metrics, set targets, and build dashboards to enable rapid iteration with channel owners and marketing teams. Requires 5+ years in data science with social/digital marketing experience.

Qualifications

• 5+ years in applied data science, analytics, or growth-focused roles with social/digital marketing experience.
• Bias toward action and translating data into improvement of content and campaigns.
• Experience with social marketing metrics (reach, engagement, conversion) and basic attribution concepts.
• Structured problem solver who delivers practical recommendations and can mentor non-technical partners.

Responsibilities

• Assess performance across organic social, influencer partnerships, and paid social to find opportunities for improvement.
• Support experiment development and evaluate results to guide optimization.
• Define and evolve metrics to guide day-to-day decisions.
• Set quarterly targets and deliver actionable insights to channel owners and marketing teams.
• Translate analysis into recommendations for content, messaging, and creator strategy.
• Build scorecards and visualization tools for ongoing performance tracking.

Skills

Data science

Social marketing metrics

Attribution concepts

Problem solving

Mentoring others

Cross-functional collaboration

Job description

Adobe Inc. is seeking a Growth Data Scientist for Social Marketing to drive growth across organic, influencer, and paid channels. You will analyze performance, design experiments, and translate insights into practical strategies for content, messaging, and creator programs.

You'll define metrics, set targets, and build dashboards to enable rapid iteration with channel owners and marketing teams. Requires 5+ years in data science with social/digital marketing experience.