Senior Data Scientist, Digital Marketing : 26-03349

Akraya; California; Hybrid; USD 48,000 - 55,000; Full time

Benefits offered by this job

Remote work

Job summary

Akraya is seeking a data analytics professional to analyze large marketing and sales datasets and translate findings into actionable strategies. The role emphasizes advanced modeling, SQL, Python, and ML to inform digital marketing decisions.

This six-month W2 contract is remote (Remote - PST) with a pay rate of $35–$40 per hour. You will collaborate with cross-functional teams to deliver measurable business outcomes and robust dashboards.

Qualifications

• Proficiency in data mining and statistical analysis.
• Experience with machine learning for pattern recognition and prediction.
• Strong skills in SQL, Python, and data visualization tools.
• Experience in digital marketing and CRM platforms is essential for understanding how marketing and sales data is generated and structured.

Responsibilities

• Analyze marketing and sales performance across the entire customer journey.
• Identify trends, gaps, and opportunities within campaigns and customer segments.
• Develop reporting to link marketing efforts to sales results.
• Mine diverse data sources for customer insights and requirements.
• Build and optimize predictive models for forecasting and segmentation.

Skills

SQL

Python

Machine Learning

Data Visualization

Statistical Modeling

Job description

Primary Skills: SQL (advanced), Python (advanced), Machine Learning (advanced), Data Visualization (advanced), Statistical Modeling (advanced)

Contract Type: W2 Duration: 6 Months Location: Remote - PST

Pay Range: $35/hr - $40/hr

Job Summary: This role will analyze extensive datasets to uncover actionable insights for digital marketing strategies. You will develop and implement advanced analytical models and algorithms to drive targeted marketing and sales initiatives. The position requires close collaboration with cross-functional teams to translate data into measurable business outcomes.

Key Responsibilities:

• Analyze marketing and sales performance across the entire customer journey.
• Identify trends, gaps, and opportunities within campaigns and customer segments.
• Develop reporting to link marketing efforts to sales results.
• Mine diverse data sources for customer insights and requirements.
• Build and optimize predictive models for forecasting and segmentation.

Must-Have Skills:

• Proficiency in data mining and statistical analysis.
• Experience with machine learning for pattern recognition and prediction.
• Strong skills in SQL, Python, and data visualization tools.
• Experience in digital marketing and CRM platforms is essential for understanding how marketing and sales data is generated and structured.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!