Senior Data & Media Product Strategy Lead

Blend; Columbia (MD); On-site; USD 175,000 - 270,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Paid holidays

Commuter benefits

Life insurance

Job summary

Blend is seeking a senior product leader to own the strategy, development, and go-to-market execution for four data products built on Latis Intelligence: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift.

These products help agencies and brands identify, reach, target, and measure audiences across paid media campaigns, with close collaboration between Data Science, Data Engineering, Sales, Marketing, and client stakeholders.

Qualifications

• 8–10+ years of relevant product management experience.
• Proven experience managing data products, media products, or advertising/marketing technology.
• Strong go-to-market and cross-functional leadership capabilities.
• Experience translating customer and market needs into product requirements and roadmaps.

Responsibilities

• Own product vision, strategy, and roadmap for four Latis data products.
• Define capabilities, use cases, target customers, and value propositions.
• Lead development from concept through launch with Data Science and Data Engineering.
• Collaborate with Sales, Marketing, and stakeholders to plan GTM and enablement.
• Monitor audience creation, targeting, measurement workflows, and campaign impact.

Skills

Product management leadership

Data products

Media products

Advertising technology

Marketing technology

Go-to-market strategy

Stakeholder management

Cross-functional collaboration

Job description

Blend is seeking a senior product leader to own the strategy, development, and go-to-market execution for four data products built on Latis Intelligence: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift.

These products help agencies and brands identify, reach, target, and measure audiences across paid media campaigns, with close collaboration between Data Science, Data Engineering, Sales, Marketing, and client stakeholders.