Senior Data Analytics Lead - Adobe Platform Expert

24 Seven Talent

Houston (TX)

On-site

USD 165,000 - 248,000

Part time

2 days ago

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Job summary

24 Seven Talent is seeking a Senior Manager Data Analyst to lead enterprise digital analytics initiatives for a freelance role in the Houston area. You will shape measurement strategy and deliver hands-on implementation across web, mobile, and marketing tech platforms, leveraging Adobe Experience Platform and related tools.

You will partner with stakeholders to define data standards, improve journey visibility, and turn digital behavior into trusted insights.

Qualifications

10+ years in digital analytics, data implementation, tagging, or marketing tech.
Hands-on Adobe Experience Platform and Analytics implementation experience.
Expertise in Customer Journey Analytics and workspace configuration.
Experience with Adobe Data Collection and Web/Mobile SDKs.
Strong tagging, QA, and release-management knowledge.

Responsibilities

Lead digital measurement, data-collection, and analytics implementation workstreams across web and mobile ecosystems.
Develop measurement frameworks aligning business objectives, customer journeys, events, identities, and reporting.
Own Adobe Experience Platform implementation activities: schemas, datasets, identity resolution, data ingestion, activation readiness.
Guide end-to-end Customer Journey Analytics implementations: design, validation, reporting enablement, post-launch support.
Partner with product, engineering, marketing, and analytics to define scalable event-driven data-layer requirements.
Translate design requirements into tagging specs and implementation plans for web, mobile, and apps.
Configure analytics tracking using Adobe Data Collection and related tag-management capabilities.
Integrate data from analytics, experimentation, campaigns, and third-party systems into a unified CDP environment.
Lead QA, debugging, release validation, and production deployment in Agile environments.
Provide technical leadership and mentorship while communicating status, risks, and recommendations.