Senior Data Analytics & Insights Lead (Marketing)

Fidelity Investments Inc.; Merrimack (NH); Sur place; USD 130 000 - 180 000; Plein temps

Résumé du poste

Fidelity Investments Inc. seeks a Senior Manager for the WI Internal Analytics, Insights and Reporting team. You will bring deep data expertise to support B2C Marketing initiatives and partner across business lines to drive awareness, engagement and consideration for Fidelity Workplace Investing.

You will leverage SQL, marketing analytics tools, and data visualization to define KPIs, craft narratives, and measure efficacy across paid, owned, and earned channels.

Qualifications

• Bachelor’s degree in a quantitative field
• Experience with SQL and large datasets
• Strong digital marketing analytics experience (Salesforce/GA/Adobe)
• Experience creating data driven marketing narratives

Responsabilités

• Co-create marketing strategies from a data driven point-of-view.
• Narrate data insights to stakeholders with clear storytelling.
• Partner with cross-functional teams to define KPIs and benchmarks.
• Develop data experiments to improve marketing outcomes.

Connaissances

SQL

Cross-functional collaboration

Data storytelling

Analytical thinking

Formation

Bachelor’s degree in Statistics/Mathematics/Economics/Marketing

Outils

Salesforce

Adobe Analytics

Google Analytics

Tableau

Python (Pandas)

Description du poste

Fidelity Investments Inc. seeks a Senior Manager for the WI Internal Analytics, Insights and Reporting team. You will bring deep data expertise to support B2C Marketing initiatives and partner across business lines to drive awareness, engagement and consideration for Fidelity Workplace Investing.

You will leverage SQL, marketing analytics tools, and data visualization to define KPIs, craft narratives, and measure efficacy across paid, owned, and earned channels.