Senior Data Analyst (Strategy)

NMQ Digital; California (MO); Remote; USD 79,000 - 133,000; Full time

Job summary

NMQ Digital, a leading digital services company, is seeking a Senior Data Analyst (Strategy) to enhance audience segmentation and targeting strategies. The role involves collaborating with marketing teams, translating data into actionable segments, and staying updated on industry trends. The ideal candidate will have significant experience in CRM targeting and a strong understanding of digital marketing dynamics.

Benefits

Remote Work Model

Meal Allowance

Birthday Time Off

Additional Annual Leave Days

Referral Program

Self-Improvement Courses

Team Environment

Qualifications

• 3+ years experience in audience strategy or CRM targeting.
• Strong understanding of digital customer journeys.
• Familiarity with marketing analytics tools and basic SQL proficiency.

Responsibilities

• Design audience segmentation strategies aligned with campaigns.
• Collaborate with teams for personalized audience targeting.
• Assess campaign performance by segment.

Skills

Audience Strategy

CRM Targeting

Digital Campaign Planning

SQL

Marketing Analytics

Tools

GA4

Adobe Analytics

Adobe RT-CDP

Segment

Job description

Direct message the job poster from NMQ Digital

Global Talent Acquisition and Development | Psychology

ABOUT US

We are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.

As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!

We are currently looking for a Senior Data Analyst (Strategy) to join our team in California.

Responsibilities

• Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives.
• Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting.
• Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data.
• Define audience use cases across channels including email, paid media, on-site personalization, and app messaging.
• Support experimentation strategies through strategic audience design (e.g., test vs. control groups).
• Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis.
• Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage.
• Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery.
• Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA).

Qualifications

• 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning.
• Strong understanding of digital customer journeys and lifecycle marketing strategies.
• Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).
• Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies.
• Basic proficiency in SQL or similar tools to support analysis and audience logic validation.
• Experience interpreting marketing goals and translating them into audience design and segmentation logic.
• Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks.
• Background in B2C sectors such as retail, eCommerce, or subscription services preferred.

WHAT WE OFFER

Remote Work Model: We enhance flexibility, foster productivity, and facilitate a healthier work-life balance for our employees!

Meal Allowance: We provide a meal card of 14,000 COP per working day.

Birthday Time Off: A half-day off is granted on birthdays.

Additional Annual Leave Days on the 1st year: 5 additional leave days effective start date in NMQ empowers our employees to balance their work and personal lives seamlessly.

Referral Program????: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends followed by a cash award once they are hired.

Self-Improvement: Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.

Team Environment: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

If you are interested in joining our team, please apply with your CV in English.

By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com

NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Don't be discouraged if you feel that you don’t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Analyst

• Industries

  Marketing Services

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