Senior Data Analyst: Forecasting, Dashboards & Insights

World's Finest Chocolate; Chicago (IL); On-site; USD 110,000 - 130,000; Full time

Job summary

World’s Finest Chocolate, a Chicago-based maker of fundraising chocolates, seeks a Senior Data Analyst to lead analyses of sales and marketing data, forecast trends, and craft metrics guiding strategy.

You will shape our evolving data environment, build scalable reporting, and deliver clear insights to leadership. The role requires initiative, strong technical skills, and translating complex data into business impact.

Qualifications

• 5+ years of experience in a data analyst role, preferably in a sales, marketing, or strategic planning context.
• Strong proficiency in data analysis tools and programming languages such as Python, R, SQL, and Excel.
• Experience with data visualization tools (e.g., Tableau, Power BI, or similar) and experience being able to implement the infrastructure to connect and support tools to existing data sources.
• Familiarity with machine learning techniques and their application in predictive modeling.
• Demonstrated ability to work with large, complex datasets and unstructured data.

Responsibilities

• Build and maintain dashboards and scorecards to track key performance indicators across Sales, Marketing, and Sales Operations.
• Automate recurring reporting and improve visibility into business performance through Power BI, Tableau, or similar tools.
• Develop reports and visualizations that communicate trends, opportunities, and performance clearly to business stakeholders.
• Partner with Finance, IT, and Sales to align reporting metrics, definitions, and data sources for consistency.
• Conduct deep-dive and ad hoc analyses to understand business drivers, campaign effectiveness, customer behavior, and market opportunities.
• Integrate and analyze data across internal systems, including Salesforce, Stratum, SAP, and external data sources such as census and demographic datasets.
• Create analyses that identify over- and under-developed markets, prime prospect areas, and quantify growth opportunity.
• Deliver actionable insights and recommendations that inform growth initiatives, resource allocation, and strategic priorities.
• Support annual and strategic planning with data-based diagnostics, performance analysis, and forecasting.
• Apply understanding of performance marketing, B2B sales infrastructure, and B2C Circana or retail-level data to business analysis.
• Collaborate with functional teams, including Sales, Marketing, Finance, IT, and Supply Chain, to answer critical business questions using data.
• Translate technical findings into clear business narratives and visual presentations for leadership audiences.
• Partner with IT and Data Systems teams to improve access to clean, structured, and usable data.
• Create and implement analysis processes that improve data quality, consistency, and statistical efficiency.
• As reporting and data capabilities progress and evolve at WFC, there will be opportunities to build and refine forecasting, regression, and predictive models.

Skills

Python

R

SQL

Excel

Strong communication

Education

Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics

Master’s degree preferred

Tools

Tableau

Power BI

Excel

Job description

World’s Finest Chocolate, a Chicago-based maker of fundraising chocolates, seeks a Senior Data Analyst to lead analyses of sales and marketing data, forecast trends, and craft metrics guiding strategy.

You will shape our evolving data environment, build scalable reporting, and deliver clear insights to leadership. The role requires initiative, strong technical skills, and translating complex data into business impact.