Senior Data Analyst

Hippo Insurance; Texas; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical plans

Dental & vision insurance

401(k)

Disability insurance

FSA for health/dependent care

Employee Assistance Program (EAP)

Parental leave

Job summary

Hippo Insurance in Austin, TX is seeking a Senior Data Analyst to support the Business Enablement & Insights function, focusing on Sales, Marketing, and growth analytics. You will build clear views of performance across the full customer funnel from marketing spend through quotes, binds, premium, and ongoing customer performance.

This role goes beyond reporting, connecting data across sources, supporting forecasting and experimentation, and translating findings into actionable recommendations

Qualifications

• 3–5 years of experience in business analytics, growth analytics, marketing analytics, strategy, or a related field.
• Strong SQL, Excel, and data visualization skills; Tableau experience preferred.

Responsibilities

• Build and maintain views of the customer funnel across marketing spend, leads, quotes, applications, binds, premium, and conversion.
• Analyze funnel performance to identify dropout points and determine drivers (lead quality, channel mix, pricing, sales activity, customer experience).
• Analyze marketing channel performance (CPL, CAC, CPB, conversion, lead quality, premium) to inform investments.
• Support forecasting and planning through scenario modeling across marketing spend, conversion, CAC, premium, capacity, and market expansion.
• Develop executive-ready insights and recommendations that explain what happened, why, and what action to take.
• Partner with Marketing and Data Science on experimentation (hypotheses, success metrics, guardrails, sample sizes, post-test analysis).
• Transition recurring analyses into scalable datasets, dashboards, and monitoring processes.

Skills

SQL

Excel

Data analysis

Forecasting

Cross-functional collaboration

Tools

Tableau

Salesforce

Job description

• Reports To: Senior Manager, Insurance Analytics
• The Senior Data Analyst will play a key role in supporting Hippo’s Business Enablement & Insights function, with a primary focus on Sales, Marketing, and growth analytics
• This role will support new product launches, market expansion, and ongoing growth initiatives by building a clear view of performance across the full customer funnel, from marketing spend and leads through quotes, binds, premium, and ongoing customer performance
• The analyst will work closely with Sales, Marketing, Product, Finance, Data Science, and Data Engineering to understand what is driving performance, identify issues and opportunities, and provide the analysis needed to make informed business decisions
• This role goes beyond reporting
• The analyst will be expected to connect data across multiple sources, diagnose performance changes, support forecasting and experimentation, and translate findings into clear recommendations for the business
• As part of a centralized analytics team, this individual will also help improve the underlying data, metrics, and analytical processes needed to support growth initiatives and the broader Sales & Marketing organization
• Build and maintain reliable views of the customer funnel across marketing spend, leads, quotes, applications, binds, premium, and conversion
• Analyze funnel performance to identify where customers are dropping out and determine whether changes are driven by lead quality, channel mix, pricing, sales activity, customer experience, or other factors
• Analyze marketing channel performance across metrics such as CPL, CAC, CPB, conversion, lead quality, and premium to help inform investment decisions
• Support customer and market segmentation by analyzing customer, home, geographic, channel, and conversion characteristics
• Partner with Marketing and Data Science on experimentation, including defining hypotheses, success metrics, guardrails, sample-size requirements, and post-test analysis
• Support forecasting and AOP planning through scenario modeling across marketing spend, conversion, CAC, premium, capacity, and market expansion assumptions
• Develop state- and market-level performance analysis to support launch sequencing and measure performance as new products or initiatives expand
• Monitor performance after launch and proactively identify emerging trends, risks, and opportunities
• Partner with Data Engineering and other teams to improve attribution, tracking, data quality, and integration across systems such as Salesforce, marketing platforms, product analytics, and policy data
• Help transition recurring manual analyses into scalable datasets, dashboards, and monitoring processes
• Develop executive-ready insights and recommendations that clearly explain what happened, why it happened, and what action should be taken
• Provide analytical support across the broader Sales & Marketing portfolio as priorities evolve

Benefits

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Training and Career Growth - Training and internal career growth opportunities
• Flexible Time Off - You know when and how you should recharge
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
• Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
• Equity

You can take complex analysis and communicate it clearly to both technical and non-technical stakeholdersYou have a bias for action and enjoy taking analytical questions from problem definition through recommendationYou go beyond reporting metrics and focus on understanding why performance changed and what the business should do about itYou are curious, detail-oriented, and proactive in identifying trends, risks, and opportunitiesYou have experience supporting growth, marketing, sales, product, or other customer-facing analyticsYou thrive in a cross-functional environment and are comfortable working with evolving prioritiesYou are comfortable working across the full funnel and understanding how marketing activity translates into customers and business resultsYou are comfortable working with imperfect or evolving data and can help identify and resolve data quality and measurement gapsAbility to translate complex analysis into clear and actionable insights for senior stakeholdersStrong analytical problem-solving skills with the ability to move from a performance trend to root-cause analysis and recommendationExperience working with multiple data sources and identifying data quality, attribution, or measurement issuesExperience with forecasting, scenario modeling, or business planning3–5 years of experience in business analytics, growth analytics, marketing analytics, strategy, or a related fieldComfortable operating in a fast-paced environment with evolving prioritiesExperience analyzing customer or marketing funnels, conversion performance, customer acquisition, or related growth metricsStrong communication and cross-functional partnership skillsA proactive mindset and willingness to take ownership of ambiguous analytical problemsStrong SQL, Excel, and data visualization skills; Tableau experience preferredExperience in insurance, insurtech, financial services, or another highly regulated industryExperience with marketing attribution, digital marketing analytics, or experimentationExperience supporting a new product launch or geographic expansionFamiliarity with customer segmentation, LTV, retention, or predictive modeling concepts