Senior D2C Site Marketing Manager

600 UMG Recordings Inc; California (MO); On-site; USD 58,500 - 83,560; Full time

Benefits offered by this job

Medical benefits

Flexible PTO

Summer Fridays

Parental leave

Job summary

Universal Music Group is seeking a Senior Site Marketing Manager to own on-site marketing for a portfolio of artist stores, driving revenue through strategic merchandising and campaigns. You will partner with CRM, paid media, label marketing, and storefront teams to optimize fan journeys, test promotions, and elevate conversion and AOV across launches.

This role requires 5+ years of e-commerce marketing experience in a fast-paced environment and a track record translating commercial priorities

Qualifications

• 5+ years of experience in site/D2C marketing, e-commerce, or digital marketing.
• Strong understanding of storefront merchandising, promotional planning, and conversion optimization.
• Experience translating commercial priorities into clear site marketing strategies.

Responsibilities

• Lead planning and execution of on-site marketing campaigns for new releases, catalog moments, and exclusive drops.
• Own merchandising recommendations across homepages, collections, and product pages to drive engagement and revenue.
• Collaborate with CRM, paid media, and label marketing teams to align traffic, messaging, and commercial goals.
• Monitor performance and translate insights into actionable site recommendations.

Skills

Site Marketing

D2C Marketing

E-commerce

Campaign Marketing

CRM

Tools

Shopify

CMS tools

Job description

Universal Music Group is seeking a Senior Site Marketing Manager to own on-site marketing for a portfolio of artist stores, driving revenue through strategic merchandising and campaigns. You will partner with CRM, paid media, label marketing, and storefront teams to optimize fan journeys, test promotions, and elevate conversion and AOV across launches.

This role requires 5+ years of e-commerce marketing experience in a fast-paced environment and a track record translating commercial priorities