Site Marketing Lead: D2C Growth & Campaigns

Universal Music Group

Santa Monica (CA)

On-site

USD 58,500 - 83,560

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision coverage

401(k) with immediate vesting

Wellbeing reimbursements

Fertility coverage

Student Loan Repayment Assistance

Job summary

Universal Music Group in Santa Monica is seeking a Manager, Site Marketing to translate artist priorities and catalog moments into highly effective storefront plans. You will own on-site marketing, merchandising decisions, and cross-channel alignment to maximize revenue and fan engagement.

Bring 5+ years in site/D2C marketing and a strong grasp of ecommerce strategy. The role is based in Santa Monica with responsibilities spanning promotions, product placement, and performance-driven

Qualifications

5+ years of experience in site/D2C marketing, ecommerce, digital marketing, site merchandising, campaign marketing, promotional strategy, or a related field.

Responsibilities

Lead on-site marketing programming across the sites and promotions to drive revenue and conversions.
Own merchandising across homepages, collections, product pages, and campaign destinations to boost engagement.
Collaborate with CRM, paid media, label and artist teams to align campaigns with business goals.

Skills

Site Marketing

Ecommerce

Digital Marketing

Campaign Marketing

Promotional Strategy

Tools

Shopify

Job description

Bring 5+ years in site/D2C marketing and a strong grasp of ecommerce strategy. The role is based in Santa Monica with responsibilities spanning promotions, product placement, and performance-driven

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