Senior Customer Success Manager, Media Partnerships

LiveRamp; Buffalo (NY); Hybrid; USD 108,000 - 134,000; Full time

Benefits offered by this job

Flexible paid time off

Paid holidays

Work from home options

Comprehensive benefits package

401K matching

Job summary

LiveRamp is seeking a Sr. Customer Success Manager for Media Partnerships to help top media clients maximize value from LiveRamp's data collaboration platform.

You will build executive relationships, craft strategic success plans, drive adoption, manage renewals, and identify upsell opportunities across TV, streaming, DSPs and more. This hybrid role requires 5–7 years in enterprise SaaS CS/AM and deep media industry knowledge.

Qualifications

• 5–7 years Enterprise B2B SaaS CS/AM experience, with emphasis on Media Buying/Selling, Data analytics and Identity.
• Knowledge of the media industry, ad sales, operations, planning, buying, selling, and measurement.
• Experience in complex renewal negotiations.

Responsibilities

• Build and maintain strong customer relationships, including C-level contacts.
• Develop and monitor strategic success plans with clear objectives and KPIs.
• Drive the adoption of LiveRamp solutions to maximize customer value.
• Identify issues and address challenges to ensure customer satisfaction.
• Manage renewal processes and identify revenue opportunities within agreements.
• Identify upsell and cross-sell opportunities to enhance client outcomes.
• Educate customers on best practices and LiveRamp features.

Skills

Executive relationships

Renewal negotiation

Analytical thinking

Communication skills

Strategic thinking

Cross-functional collaboration

Job description

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.

As a Sr. Customer Success Manager for Media Partnerships at LiveRamp, you will serve as a senior strategic advisor and point of contact for the success of our largest and most strategic Media customers ranging from TV, Audio, Streaming, Social, DSPs, and more. This role requires in-depth knowledge of both the Media and AdTech industry and an understanding of both ad sales and brand marketing use cases for media companies. The AdTech landscape is complex and rapidly evolving, making this role pivotal in navigating media partnerships and delivering exceptional results for both our partners and our organization. Decision makers across some of the industry’s largest media companies will rely on you as an expert to consult their strategy and roadmap across the ecosystem.

Media partners have unique challenges and their solutions are not always out of the box. If you are creative, a strategic thinker, a proactive problem-solver, and a relationship-builder, take your career to the next level.

You Will

Customer Success:

• Build and maintain strong, long-lasting customer relationships, including C-level contacts.
• Develop, implement, monitor, and optimize strategic success plans that are unique for each customer, including clear objectives and key performance indicators, to ensure client value is achieved.
• Drive the adoption and utilization of LiveRamp solutions to maximize customer value.
• Identify and proactively address any issues or challenges to ensure customer satisfaction.
• Manage the customer renewal process and work to reduce churn and contraction, as well as identifying opportunities to optimize revenue potential within agreements.
• Identify opportunities for upselling and cross-selling LiveRamp's products and services to enhance client outcomes.
• Educate customers on best practices, industry trends, and the latest features and capabilities of LiveRamp's platform.
• Act as an internal advocate and escalation point for your client. Share client feedback, needs, and insights with internal teams to drive product enhancements and improvements.
• Serve as a strategic owner of your book of business, partnering with sales, product, and account leadership on renewal, expansion, and account growth strategy.

Media Partner Expertise

• Serve as a subject matter expert in media ad sales, staying up-to-date with industry trends, best practices, and emerging technologies across, identity, cloud, ad operations, media planning, buying, selling, measurement, programmatic, TV/CTV and more.
• Understand the specific use cases and challenges faced by media companies in brand marketing.
• Provide strategic guidance to customers on leveraging LiveRamp's solutions to achieve both brand marketing and media ad sales objectives.
• Collaborate with technical resources to optimize and scale Publisher platforms and integrations to reduce friction and increase efficiencies.

Cross-Functional Collaboration

• Develop strong relationships with key stakeholders within customer organizations, including product, marketing, advertising and data analytics and collaborate closely to understand their unique objectives and challenges.
• Coordinate with LiveRamp's internal teams, such as sales, product, engineering, and support, to implement and execute client-specific solutions.

You Have

• 5-7 years Enterprise B2B SaaS Customer Success Management or Account Management experience, with specific emphasis on Media Buying/Selling, Data analytics and Measurement, Cloud, Collaboration, and Identity.
• Knowledge of the media industry, with a focus on ad sales, ad operations, media planning, buying, selling, and measurement.
• Knowledge of marketing strategies for media companies, such as content and tune-in marketing, streaming services marketing, and social media marketing.
• Strong understanding of DSPs, SSPs, and the programmatic advertising ecosystem.
• Must have experience in complex renewal negotiation.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to change.
• Customer-focused with a passion for delivering exceptional client experiences.
• Must have experience growing mutually beneficial partnerships and balancing between fixed pricing costs and total revenue potential.
• Familiarity with LiveRamp and its role in the ecosystem, either from brand client or publisher side.
• Experience drafting QBRs, executive summaries, managing renewals & upsells/cross-sells.
• Demonstrated ability to build trust and influence with C-level and senior executive stakeholders, both internally and externally.

This is a hybrid, 2 days a week in-office position in San Francisco, New York City, or Seattle.

The approximate annual base salary range is $107,500 to $133,500. This position is also eligible for variable incentive compensation targeted at 20% of base salary, subject to the terms of the applicable incentive compensation plan. Accordingly, the on-target earnings (OTE) range for this role is approximately $129,000 to $160,200, assuming achievement of target performance goals. Actual compensation will depend on a number of factors, including the applicant’s experience, knowledge, skills, abilities, geography, performance, and internal equity among our team.

Benefits

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.

More About Us

LiveRampers are empowered to live our values of committing to shared goals and operational excellence. Connecting LiveRampers to new ideas and to one another is one of our guiding principles—one that informs how we hire, train, and grow our global teams across nine countries and four continents. By continually building inclusive, high belonging teams, LiveRampers can deliver exceptional work, champion innovative ideas, and be their best selves. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.

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