Senior Customer Marketing Manager: Story-Driven Growth

salesforce.com, inc.; San Francisco (CA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking aSenior Customer Marketing Manager to own customer marketing end-to-end, turning customer results into compelling stories for sellers and events. You will transform stories into reusable assets, coordinate speakers for webinars and Dreamforce, and ensure brand-approved customer contexts in demos worldwide.

You bring 6+ years in customer marketing or related B2B SaaS roles, with excellent writing and interviewing skills, and strong cross-functional collaboration capabilities.

Qualifications

• 6+ years in customer marketing, customer advocacy, or a related B2B SaaS marketing role.
• Track record of sourcing customer stories and managing customer relationships from first outreach through publication or event appearance.
• Excellent writing and interviewing skills, with ability to find compelling angles in customer experiences.
• Strong project management skills to keep multiple stories, approvals, assets, and events moving.
• Collaborative approach across Sales, Customer Success, Events, Product Marketing, and corporate marketing teams.

Responsibilities

• Own the customer story pipeline: identify customers with strong results and distinctive use cases, partner with account teams to validate each opportunity, secure participation, prepare interviews, and write and publish the resulting stories.
• Turn every story into reusable assets, including landing pages, social copy, slides, and internal promotions, and keep the customer story page and featured logos current with the strongest brands and proof points.
• Recruit and prepare customer speakers for events ranging from webinars to Dreamforce, owning outreach, prep documents, and coordination through the event, then convert each appearance into promotional content.
• Build relationships and secure approvals to feature customer brands in product demos at events worldwide, helping audiences see Piper in a real customer context.
• Expand the roster of customer stories beyond technology, finding advocates in new industries to show how Qualified drives value across different businesses.
• Maintain a reliable database of customer advocates, product adoption, and approved use cases so executives and teams can quickly find relevant customers and capabilities like Piper Video and Piper Email.
• Maintain customer story slides and deal win slides for enablement and live deal cycles so teams can tell a relevant, credible customer story.
• Partner with the Salesforce customer marketing team to bring Qualified customers into larger activations and make our stories accessible through the channels Salesforce sellers already use.

Skills

Customer marketing

B2B SaaS marketing

Storytelling & writing

Interviewing

Project management

Cross-functional collaboration

Job description

Salesforce is seeking aSenior Customer Marketing Manager to own customer marketing end-to-end, turning customer results into compelling stories for sellers and events. You will transform stories into reusable assets, coordinate speakers for webinars and Dreamforce, and ensure brand-approved customer contexts in demos worldwide.

You bring 6+ years in customer marketing or related B2B SaaS roles, with excellent writing and interviewing skills, and strong cross-functional collaboration capabilities.