Senior Customer Marketing Manager

LaSalle Network; Schaumburg (IL); On-site; USD 155,000; Full time

Job summary

An established industry player is seeking a strategic Senior Manager of Customer Marketing to enhance customer engagement and drive sales. This pivotal role involves developing tailored marketing programs that align with retailer goals, utilizing data-driven insights to optimize strategies, and managing cross-functional teams to execute impactful campaigns. With a focus on innovation and excellence, this opportunity offers a chance to make a significant impact in the consumer packaged goods sector. If you're passionate about customer engagement and have a strong marketing background, this role is perfect for you.

Qualifications

• 7+ years in customer marketing within the CPG industry.
• Strong knowledge of retail marketing strategies and data-driven decision-making.

Responsibilities

• Lead customer-specific marketing programs to drive sales and brand positioning.
• Utilize market research and sales data to optimize marketing strategies.

Skills

Customer Marketing

Trade Marketing

Shopper Marketing

Retail Marketing Strategies

Data Analysis

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Market Research Tools

Data Insights Tools

Job description

This range is provided by LaSalle Network. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$155,000.00/yr - $155,000.00/yr

LaSalle Network has partnered with a leading consumer packaged goods (CPG) company known for its innovative products, strong market presence, and commitment to excellence. With a diverse portfolio of household-name brands, they are dedicated to delivering high-quality products that enhance consumers' lives. As they continue to expand their market reach, they are seeking a strategic and results-driven Senior Manager of Customer Marketing to join their team.

The Senior Manager of Customer Marketing will play a pivotal role in driving retail marketing strategies and enhancing customer engagement to increase sales and brand loyalty. This individual will be responsible for developing and executing tailored marketing programs that align with retailer goals while ensuring the company's brands maintain a competitive edge in the marketplace. This role requires a combination of strategic thinking, data-driven decision-making, and strong collaboration with internal and external partners.

Senior Manager of Customer Marketing Key Responsibilities:

• Lead the creation and implementation of customer-specific marketing programs to drive sales and strengthen brand positioning at retail.
• Partner closely with sales teams and key retail partners (e.g., Walmart, Target, Kroger, and other major accounts) to align marketing initiatives with retailer priorities.
• Design and execute high-impact shopper marketing campaigns, in-store activations, and digital initiatives that enhance customer engagement.
• Utilize market research, sales data, and shopper insights to optimize marketing strategies and measure program effectiveness.
• Develop and manage omnichannel marketing programs, including eCommerce promotions, digital advertising, and retailer-specific media strategies.
• Work closely with sales, category management, brand marketing, and external agencies to bring customer marketing initiatives to life.
• Oversee budget allocation for customer marketing initiatives and track ROI to ensure optimal program performance.
• Stay ahead of industry trends, emerging shopper behaviors, and competitor strategies to identify new opportunities.

Senior Manager of Customer Marketing Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in customer marketing, trade marketing, or shopper marketing within the CPG industry.
• Strong knowledge of retail marketing strategies and experience working with major retailers.
• Proficiency in leveraging data and insights tools to drive marketing decisions.
• Strong ability to manage cross-functional teams and external partners to execute impactful programs.
• Proven ability to handle multiple projects, meet deadlines, and drive results in a fast-paced environment.
• Excellent verbal and written communication skills with the ability to influence stakeholders at all levels.

If you are a strategic marketer with a passion for customer engagement and a strong background in CPG marketing, we encourage you to apply to this Senior Manager of Customer Marketing!

Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Other

Industries

Marketing Services