Senior CRO Copywriter | Remote & Conversion-Focused

CapsLock; United States; Remote; USD 67,000 - 100,000; Full time

Benefits offered by this job

Remote work

Paid vacations

Unlimited sick days

Learning opportunities

Home office setup

Medical insurance

Fitness allowance

Fun culture

Job summary

CapsLock, a global IT marketing company, is seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, and video scripts. You will collaborate with marketing, creative, and testing teams to translate product details into clear customer benefits that drive action.

You will bring 5+ years in direct response or performance copywriting, native English, and a strong understanding of conversion-focused writing.

Qualifications

• 5+ years of experience in Direct Response Copywriting, Performance Copywriting, Advertising Copywriting, or a similar conversion-focused role.
• Native-level English.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, and performance creative.
• Strong ability to develop headlines, hooks, offers, CTAs, value propositions, and messaging angles.
• Experience writing for cold audiences and customer acquisition campaigns.
• Ability to quickly research and understand unfamiliar products, markets, and customer segments.
• Ability to translate features and technical information into clear customer benefits.
• Experience creating structured copy variations for A/B testing.
• Comfortable reviewing marketing performance data and using results to improve copy.
• Strong attention to detail, grammar, proofreading, and consistency.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
• Identify successful copy concepts and adapt them across similar clients, products, and industries.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
• Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.

Skills

Direct Response Copywriting

Performance Copywriting

Advertising Copywriting

Customer psychology

Landing page copy

Job description

CapsLock, a global IT marketing company, is seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, and video scripts. You will collaborate with marketing, creative, and testing teams to translate product details into clear customer benefits that drive action.

You will bring 5+ years in direct response or performance copywriting, native English, and a strong understanding of conversion-focused writing.