Senior CRM Strategy Manager, Leads Capture (all genders)

Hellofresh; Berlin (NH); Hybrid; USD 77,000 - 121,000; Full time

Benefits offered by this job

HelloFresh pension scheme

HelloFresh box discounts

Flexible hybrid work model

Headspace access

Job summary

HelloFresh is seeking a seasoned CRM Lead to drive lifecycle marketing and omnichannel campaigns across multiple markets. You will shape consent collection, localization, and personalized journeys for leads and prospects, collaborating with product, analytics, and brand teams in a distributed, time-zone-spread environment.

You will partner with global teams to optimize campaigns, apply data-driven segmentation, and experiment with AI-enabled content.

Qualifications

• 5+ years experience in CRM, lifecycle, or digital marketing, with lead nurture programmes.
• Proven mobile channel expertise and experience with email, push, SMS, and messaging.
• Proficiency with major CRM platforms and data tools for segmentation and reporting.
• Strong analytical skills and data-driven decision making.
• Excellent English communication and global collaboration.

Responsibilities

• Runner of the Leads capture program with end-to-end lifecycle campaigns across channels.
• Orchestrate omnichannel campaigns to drive engagement and conversion.
• Collaborate with Brand, Creative, Analytics, Product and Pricing teams globally.
• Improve lifecycle journeys with AB tests and localization for markets.

Skills

CRM

Lifecycle marketing

Omnichannel

Data analysis

Stakeholder mgmt

Education

Bachelor's degree in Marketing or similar

Tools

Iterable

Adobe

Braze

Bloomreach

Google Analytics

Job description

The role

Reporting to the Director of Leads & Prospects in New York, you will be a part of the strategy team, supporting global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.

You will be responsible for identification and collection of communication consents from leads arriving from acquisition channels. You will actively collaborate with our Product team, to ensure a smooth and customer friendly experience, as well as legal compliance. Once leads are “captured” you will collaborate with the lifecycle team on conceptualization, personalization and localization of global lifecycle journeys for leads and prospects across all communication channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Run the Leads capture program: Defining and implementing the end-to-end lifecycle campaigns within CRM strategy for leads and prospects across different channels (from first touch to conversion). Alongside applying the data-driven segmentation, personalisation, and lifecycle frameworks, leveraging AI as well as dynamic content to drive engagement, conversion, and pipeline quality across international markets.


• Running Omnichannel Campaigns: Orchestrate all communication channels within lifecycle campaigns (email, SMS, WhatsApp, push, in-app), defining best practices to drive engagement, and contribute to meeting overall team goals.


• Continuous Improvement of Lifecycle Journeys: Partnering with Brand and Creative teams to bring and continuously improve high-quality, consistent, and locally adaptable CRM communications. Run content and design AB tests and optimizations in our customer journeys.


• Global Stakeholder Partnership: For allocated local markets, you will be serving as the CRM partner to global marketing teams, implementing aligned strategy, providing performance insights, and aligning on tactics to achieve the goals. Additionally, responsible for cross-functional collaboration across Analytics, CRM Operations, Product, Pricing, and Brand teams for assigned topics.

What you’ll bring

• 5+ years experience in CRM, lifecycle, or digital marketing, and ideally in prospect/lead nurture programmes (lead capture, nurture flows, behavioural triggers, and conversion optimisation).


• Proven mobile channel expertise, including hands-on experience with email, SMS, Push Notifications, WhatsApp, or in-app messaging campaigns.


• Proficiency with CRM platforms (e.g. Iterable, Adobe, Braze, Bloomreach), data tools (e.g. Google Analytics, Tableau, Databricks), and CDP tools for segmentation, personalization, machine learning, and reporting.


• Strong analytical skills and a data driven mindset with confidence in building/interpreting performance reports, extracting customer-insights, and decision making.


• Excellent stakeholder management and communication skills (in English), a globally collaborative approach and familiarity with generative AI in marketing contexts.

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.


• Enjoy savings on your weekly HelloFresh box.


• Save with discount schemes and corporate benefits via Vorteile.net

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.


• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.


• Recharge with sabbatical leave options in addition to standard time off.


• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace \"Learning Never Stops\" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.


• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.