Senior CRM Project Lead & Business Analyst

Bayerische Motoren Werke Aktiengesellschaft; Woodcliff Lake (NJ); Hybrid; USD 63,000 - 128,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Employee vehicle program

Bonus eligibility

Paid parental leave

Generous PTO and holidays

Voluntary benefits

Job summary

BMW Group in Woodcliff Lake, NJ is hiring a Senior CRM Project Lead & Business Analyst to ensure data visibility and credible reporting across CRM systems. You’ll partner with IT to fix data issues, standardize definitions, and drive audits for high-impact projects while delivering scalable platform enhancements.

You will design reports, write complex SQL for ad hoc analysis, and lead testing for new features, balancing data quality with timely delivery in a hybrid onsite role.

Qualifications

• Bachelor's degree or equivalent; preference in Finance or Economics.
• 7 years’ experience with either Data Analysis, Data Stewardship, Data Warehousing, Data Modeling or Metadata.
• 7 years’ SQL experience with either SQL.
• 7 years’ experience in Analysis and Reporting.
• 7 years’ of technical Project Management experience.
• 5 years’ of Database design and System Architecture.
• 5 years’ of advanced MS Excel experience.
• 5-7 years’ experience in Programming in a corporate setting (preferred).
• Demonstrated skills that reflect the ability to work with multiple business lines.
• Strong Communication skills with excellent track of working in and with teams.
• Self-starter and ability to deal with ambiguous situations.

Responsibilities

• Ensure visibility of data, reports, and tools while maintaining clean data for decision-making.
• Provide SME on data architecture, data decisions, and audits in high-impact projects.
• Identify data integrity issues and develop processes to resolve them.
• Collaborate with IT to fix data environment problems.
• Uphold data integrity and privacy by standardizing definitions and monitoring data quality.
• Gather and document business requirements for enhancements and integrations; lead testing and validation.
• Design, develop, and distribute CRM and marketing reports; write complex SQL for ad hoc analysis.

Skills

Data analytics

Data governance

Data warehousing

Data modeling

Metadata

SQL programming

Advanced MS Excel

Programming

Project management

Communication

Team collaboration

Education

Bachelor's degree or equivalent

Tools

SQL

Excel

Job description

Senior CRM Project Lead & Business Analyst

Posting Start Date: 9/16/26

Woodcliff Lake, New Jersey United States

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

WHAT AWAITS YOU.

• Ensure visibility of available data, reports, and tools while maintaining clean, credible data to support strategic decision-making.
• Provide subject matter expertise on data architecture, the impact of data decisions, and necessary audits in high-impact technology projects.
• Identify data integrity issues, foster business ownership for data quality, and develop processes or audits to resolve these issues.
• Collaborate closely with IT to address data environment problems through fixes and enhancements.
• Uphold data integrity and privacy by standardizing data definitions and monitoring overall data quality for assigned data entities. Implement data management methodologies to consistently achieve high-quality data, identifying and resolving issues such as uniqueness, accuracy, consistency, and completeness in a timely and cost-effective manner.
• Gather and document business requirements for platform enhancements, new features, interfaces, and RFPs, working with internal and external teams to deliver scalable system designs that meet business needs. Lead testing, validation, and approval of new platform features and enhancements, while troubleshooting and resolving data inconsistencies within CRM and related systems.
• Design, develop, and distribute CRM and Experiential Marketing reports to measure success and identify areas for improvement. Additionally, write complex SQL queries for ad hoc analysis and reporting.

WHAT YOU SHOULD BRING.

• Bachelors degree or equivalent experience; preference in Finance or Economics
• 7 years’ of experience with either Data Analysis, Data Stewardship, Data Warehousing, Data Modeling or Metadata
• 7 years’ of SQL experience with either SQL
• 7 years’ experience in Analysis and Reporting
• 7 years’ of technical Project Management experience
• 5 years’ of Database design and System Architecture
• 5 years’ of advanced MS Excel experience
• 5-7 years’ experience in Programming in a corporate setting (preferred)
• Demonstrated skills that reflect the ability to work with multiple business lines
• Strong Communication skills with excellent track of working in and with teams
• Self-starter and ability to deal with ambiguous situations

WHAT YOU CAN LOOK FORWARD TO.

• Medical, Dental, and Vision insurance
• 401(k) with Company match and Retirement Income Account
• Employee vehicle program
• Bonus eligibility
• Paid Parental Leave
• Generous PTO and Company paid holidays
• Voluntary Benefits to fit your needs

Relocation is not available for this position.

In support of BMW Group’s business objectives, this position requires regular onsite attendance at a BMW office/facility with remote work capability (hybrid).

The expected salary range for this position is $62,500.00 - $127,800.00.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

As part of the hiring process, you may be required to successfully pass a background check. A satisfactory completion of a background investigation including verification of education, prior employment, criminal history, credit check history, and pre-employment drug screen to the extent permissible under applicable state law, is a condition of your offer of employment and your continued employment. The results of your background investigation are satisfactory and acceptable in the sole judgement and discretion of BMW Shared Services, LLC.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

BMW complies with all applicable U.S. immigration laws and regulations. The Company does not provide employer support or sponsorship for any immigration related employment benefit for this role.

Applicants must be currently authorized to work in the United States on a full time basis without the need for employer support or sponsorship now or in the future. This includes having the legal right to work in the United States without the need for BMW support or sponsorship for any immigration related employment authorization (e.g., H 1B, O 1, E 3, H 1B1, TN, F 1 OPT, F 1 STEM OPT, F 1 CPT, etc.) now or in the future.

If you will require BMW to provide immigration support or sponsorship now or in the future, you should not apply for this position.

BMW in the United States is an equal opportunity employer. It is the policy of BMW Group in the United States to provide equal employment opportunity (EEO) to all qualified persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status