Senior CRM Marketing Specialist

gentex; Zeeland (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

Gentex is seeking a CRM Marketing Specialist III to lead customer engagement and lifecycle marketing programs for its consumer brands. The role is on-site and focuses on CRM execution, marketing automation, audience segmentation, and campaign optimization across multiple channels.

You will collaborate with cross-functional teams to translate business objectives into scalable CRM programs, while ensuring privacy compliance and superior customer experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
• Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
• Strong analytical, reporting, and customer insight capabilities.

Responsibilities

• Develop and lead customer engagement strategies supporting acquisition, retention, loyalty, personalization, and CX.
• Lead CRM marketing initiatives for Gentex consumer initiatives including HomeLink, PLACE, and eSight.
• Serve as the technical SME for CRM architecture, technologies, integrations, and engagement processes.
• Design, develop, and optimize CRM workflows and automated journeys across email, SMS, push, in-app messaging.
• Lead the development and optimization of lifecycle messaging with data-driven communications.
• Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
• Establish CRM campaign best practices and quality standards.
• Develop customer segmentation strategies and measure performance to drive improvements.

Skills

CRM marketing

Marketing automation

Data analytics

Campaign optimization

Education

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Pardot

Klaviyo

Job description

At Gentex, you'll help create innovative technologies that improve how people live, travel, and stay connected. Join a company driven by quality products across an evolving range of industries.

POSITION OVERVIEW

The CRM Marketing Specialist III is responsible for leading the development, execution, and optimization of customer relationship marketing programs that support Gentex's consumer and connected product brands. This role serves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization. This position is on-site and not eligible for remote or hybrid work.

WHAT YOU'LL DO

• Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
• Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
• Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading the evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
• Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other media as applicable.
• Lead the development and optimization of customer lifecycle messaging by creating compelling, data-driven communications and establishing best practices for CRM copywriting, personalization, and customer engagement.
• Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
• Establish CRM campaign best practices and quality standards.
• Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
• Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
• Other duties as assigned.

HOW YOU'LL DO IT

• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
• Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Analytical Thinking - Tackling a problem by using a logical, systematic, and sequential approach.
• Cultivating Innovation - Creating new and better ways for the organization to be successful.
• Project Management - Applying knowledge, skills, tools, and techniques to manage and meet project requirements
• Building Collaborative Relationships - Developing, maintaining, and strengthening partnerships with others inside or outside the organization.
• Maintaining a high level of honesty, integrity, confidentiality, and compliance with company policies and applicable customer privacy regulations.
• Complying with all Company policies and procedures, safety regulations, company safety policies and safely perform all duties, including but not limited to, promoting a safe workplace.

WHAT TO BRING

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
• 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
• Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
• Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
• Strong analytical, reporting, and customer insight capabilities.
• Experience presenting campaign performance and strategic recommendations to leadership.
• Proficiency in Microsoft Office.

WHAT WILL HELP

• HubSpot Marketing Hub Professional or Enterprise certification (or equivalent CRM platform certification).
• Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
• Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.
• Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
• Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.
• Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.
• Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.

Gentex is an equal opportunity employer

Gentex extends equal employment opportunities to qualified applicants and employees regardless of an individual's race, color, religion, national origin, age, sex (including pregnancy, gender identity, and sexual orientation)