CRM Team Lead - North/South Americas

Wise; Austin (CO); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Diverse and inclusive team

Opportunities for career progression

Job summary

Wise is looking for a Senior CRM Manager in Austin, Colorado to lead and enhance the customer lifecycle strategy across North America and Latin America. The ideal candidate will manage a team of CRM professionals, drive key CRM metrics, and work closely with product and marketing teams. Applicants should have over 5 years of CRM experience, a strong leadership background, and technical fluency with CRM tools. Join Wise and be part of a diverse, international team committed to building a borderless financial experience.

Qualifications

• 5+ years in CRM or Lifecycle Marketing, with 2+ years managing teams.
• Experience with NorthAm and LatAm marketing nuances.
• Comfortable with data analysis and A/B testing.
• Hands-on with enterprise CRM tools and discussing technical details.

Responsibilities

• Manage and mentor a team of CRM professionals.
• Define lifecycle strategy for NorthAm and LatAm customers.
• Responsible for improving key CRM metrics.
• Collaborate with stakeholders across the company to align communications.

Skills

Leadership

CRM Strategy

Data Analysis

Communication Skills

Collaboration

Tools

Braze

SQL

Job description

Wise is a global technology company, building the best way to move and manage the world’s money.

Job Description

Senior CRM Manager to own and elevate our Americas customer lifecycle strategy.

Your Mission

You will hold the vision for how we communicate with customers in the Americas. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel.

• Leading the Team: You will manage, mentor, and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
• Define the Americas Strategy: You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention.
• Drive Commercial Impact: You will be responsible for key CRM metrics—improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work.
• Stakeholder Partnership: You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Qualifications

• Experienced Leader: 5+ years of experience in CRM or Lifecycle Marketing, with 2+ years managing team members. You know how to balance "doing" with "delegating" and have experience managing people.
• Regional Expert: You understand the nuances of NorthAm and LatAm marketing — you go beyond simple translation; you understand the difference in messaging, tone, imagery, and value propositions.
• Data-Driven: You are comfortable diving into data to find opportunities. You understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
• Analytical rigour: You are comfortable in a dashboard. You don’t just report numbers; you extract the why and translate it into what’s next.
• Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
• Technical Fluency: You have hands-on experience with enterprise CRM tools (preferably Braze) and are comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Collaborative Influencer: You can build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.
• Customer-Obsessed: You always put yourself in the customer’s shoes. You understand that "spamming" is not a strategy and fight for relevance in every interaction.

Desirable

• Proficiency in SQL to self-serve data insights.
• Experience in a high-growth product-led, Fintech or SaaS environment.
• Experience working with localised campaigns across multiple regions/languages.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wise r feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it’s like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.