Senior CRM & Loyalty Specialist

Recteq, LLC; Sandy Springs (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

recteq is seeking a data-minded Senior CRM & Loyalty Specialist to drive customer growth, engagement, and retention. This full-time contractor will execute email, SMS, lifecycle, loyalty, and ratings programs while turning customer data into clear recommendations.

Reporting to the Senior Growth Marketing Manager, you will collaborate with ecommerce, marketing, and customer service to improve campaign performance, repeat purchase behavior, and lifetime value.

Qualifications

• 2–3 years of experience in CRM and loyalty programs.
• Experience with Klaviyo and Bazaarvoice preferred.
• Strong data analysis and reporting skills.
• Excellent organized and proactive with channel campaigns.

Responsibilities

• Execute email, SMS, and lifecycle campaigns across acquisition, retention, and win-back journeys.
• Support loyalty and retention programs through day-to-day execution, reporting, testing, and recommendations.
• Manage ratings and reviews programs, including review generation, syndication, reporting, and competitive monitoring.
• Build customer cohorts and analyze behavioral trends to find retention opportunities and churn risks.
• Develop customer segments and audiences for targeted marketing across channels.

Skills

Customer analytics

Data-driven

Campaign optimization

Retention strategies

Tools

Klaviyo

Bazaarvoice

Job description

Over a decade ago, lifelong friends Ray Carnes and Ron Cundy developed a dream. Inspired by the idea of eating better, spending more time with loved ones, and doing the things they love to do, they set out to develop the highest quality wood pellet grills on the market. Thanks to the flavor, convenience, and versatility provided by their grills, that dream has flourished.

Now, offering more than just grills, recteq has grown to become a multi-faceted lifestyle brand with an expanding line of outdoor products. With its new trademarked identity and armed with the same commitment to quality that has brought such success, the recteq dream is now positioned to endure, allowing future generations to spend more time with the people they love, enjoying the things they love to do.

Job Description

recteq is looking for a data-minded, strategic-thinking Senior CRM & Loyalty Specialist to support customer growth, engagement, and retention. This full-time contractor will execute email, SMS, lifecycle, loyalty, and ratings and reviews programs while turning customer data into clear recommendations. Reporting directly to the Senior Growth Marketing Manager, this role will work across ecommerce, marketing, and customer service to improve campaign performance, customer experience, repeat purchase behavior, and lifetime value.

Responsibilities

• Execute email, SMS, and lifecycle marketing campaigns across acquisition, retention, and win-back journeys.
• Support loyalty and retention programs through day-to-day execution, reporting, testing, and recommendations.
• Manage ratings and reviews programs, including review generation, syndication, reporting, and competitive monitoring.
• Build customer cohorts and analyze behavioral trends to find retention opportunities and churn risks.
• Develop customer segments and audiences for targeted marketing efforts across channels.
• Partner with ecommerce, marketing, and customer service teams to surface customer pain points and recommend improvements.
• Create recurring reporting and translate results into clear, actionable insights for ecommerce and leadership teams.
• Analyze CRM performance, review ratings, retention, repeat purchase rate, customer lifetime value (LTV), and other customer metrics.
• Conduct ad hoc analysis to answer business questions and support decision-making.
• Proactively find opportunities to improve campaign performance, engagement, conversion, repeat purchase behavior, retention, and lifetime value through testing and measurement.
• Stay current on CRM, retention, loyalty, and customer experience practices, and bring relevant ideas to the team.

Requirements

• 2 – 3 years of experience
• Experience in Klayvio & BazaarVoice preferred
• Naturally curious about customer behavior
• Comfortable digging into data to find answers
• Organized, agile, and execution-oriented
• Proactive in spotting opportunities and raising recommendations
• Strong at turning data into clear, actionable insights
• Eager to test, learn, and continuously improve results
• Detail-oriented without losing sight of business outcomes