Senior CRM Campaign Lead - Klaviyo Expert

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 50,282 - 59,236; Full time

Job summary

Mattel's Ecommerce & DTC team is seeking a Senior CRM Coordinator in El Segundo to design and execute customer relationship management campaigns, primarily via email and potentially SMS. You will partner with CRM Marketing Associates and the Senior CRM Manager to drive campaigns that meet business objectives and learnings.

The role requires 3+ years in hands-on email operations, strong attention to detail, data-driven insights, and a collaborative approach in a direct-to-consumer retail

Qualifications

• 3+ years in hands-on email operations role; Klaviyo experience is a strong plus.
• Highly detail-oriented with strong project management and time management skills.
• Data savviness and ability to drive insights from data.
• Prior experience in a direct-to-consumer retail and multi-brand environment is a plus.

Responsibilities

• Project manage all campaigns, from handoff to development, QA and execution.
• Build campaigns and flows in Klaviyo, ensuring workflows support the audience strategy and campaign briefs.
• Conduct QA testing, including copy, creative, link tagging and accuracy.
• Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests.
• Deliver high-quality, accurate and on-time campaigns.
• Learn CRM best practices and share with partners to standardize practices across campaigns.
• Establish strong working relationships with internal and external partners.

Skills

Klaviyo

Email operations

Project management

Data analysis

Job description

Mattel's Ecommerce & DTC team is seeking a Senior CRM Coordinator in El Segundo to design and execute customer relationship management campaigns, primarily via email and potentially SMS. You will partner with CRM Marketing Associates and the Senior CRM Manager to drive campaigns that meet business objectives and learnings.

The role requires 3+ years in hands-on email operations, strong attention to detail, data-driven insights, and a collaborative approach in a direct-to-consumer retail