Content and Creator Senior Analyst

PepsiCo Inc.; New York (NY); Hybrid; USD 88,000 - 148,000; Full time

Job summary

PepsiCo Inc. in North America is seeking a Content & Creator Manager to lead content, creator, influencer, social media, and social commerce programs.

This role drives awareness, engagement, education, and long-term brand growth for SodaStream across the US and Canada, reporting to the Brand Marketing & Activation Manager North America. You will partner with category marketing, media, e-commerce, and external creators to build scalable ecosystems, manage partnerships, and optimize ROI.

Qualifications

• Bachelor's degree required.
• 5–7 years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
• Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.
• Experience leveraging social commerce platforms, including TikTok Shop.
• Strong understanding of creator ecosystems, consumer engagement, social platforms, content strategy, and emerging digital trends.
• Strong project management, communication, storytelling, and stakeholder management capabilities.

Responsibilities

• Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives.
• Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program execution.
• Provide strategic direction, approval, and optimization of creator and influencer recommendations to ensure alignment with brand objectives, consumer targets, and business priorities.
• Support the development of long-term creator ecosystems that build brand credibility, engagement, advocacy, cultural relevance, and commerce.
• Partner with agencies and external partners to deliver effective influencer and creator programs, establish best practices, and maximize return on investment.
• Lead the development and execution of content activation plans across organic social, creators, influencers, and social commerce platforms.
• Own the social content calendar and content planning process, ensuring alignment with business priorities, activation plans, seasonal moments, and innovation launches.
• Partner with category marketing, media, and e-commerce teams to ensure content and creator programs support full-funnel demand generation objectives.
• Identify emerging content trends, creator opportunities, and social platform innovations, translating learnings into actionable recommendations for the broader marketing team.

Skills

Creator marketing

Influencer marketing

Content strategy

Social media

Project management

Stakeholder management

Leadership

Communication

Entrepreneurial mindset

Education

Bachelor's degree

Tools

TikTok Shop

Job description

Overview

SodaStream is seeking a creative, strategic and results-driven Content & Creator Manager to join the North America Marketing team. Reporting to the Brand Marketing & Activation Manager North America, this role is responsible for developing and executing content, creator, influencer, social media, and social commerce programs that drive awareness, engagement, consumer education, trial, and long-term brand growth for North America. The role serves as North America's subject matter expert in creator marketing, content activation, social engagement, and emerging social commerce platforms. Working closely with category marketing, media, e-commerce, agencies, and external creator partners, the role helps bring brand strategies to life through culturally relevant content, creator partnerships, influencer activations, and always-on social programming. The position plays a critical role in building SodaStream's creator, content, and social capabilities, ensuring the brand remains relevant, discoverable, and engaging across evolving consumer platforms and communities.

Responsibilities

• Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives.
• Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program execution.
• Provide strategic direction, approval, and optimization of creator and influencer recommendations to ensure alignment with brand objectives, consumer targets, and business priorities.
• Support the development of long-term creator ecosystems that build brand credibility, engagement, advocacy, cultural relevance, and commerce.
• Partner with agencies and external partners to deliver effective influencer and creator programs, establish best practices, and maximize return on investment.
• Lead the development and execution of content activation plans across organic social, creators, influencers, and social commerce platforms.
• Own the social content calendar and content planning process, ensuring alignment with business priorities, activation plans, seasonal moments, and innovation launches.
• Partner with category marketing, media, and e-commerce teams to ensure content and creator programs support full-funnel demand generation objectives.
• Identify emerging content trends, creator opportunities, and social platform innovations, translating learnings into actionable recommendations for the broader marketing team.

Compensation and Benefits

• The expected compensation range for this position is between $88,200 - $147,650.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor's degree required.
• 5–7 years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
• Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.
• Experience leveraging social commerce platforms, including TikTok Shop and creator-led commerce initiatives.
• Strong understanding of creator ecosystems, consumer engagement, social platforms, content strategy, and emerging digital trends.
• Strong project management, communication, storytelling, and stakeholder management capabilities, with the ability to lead multiple priorities simultaneously.
• Experience managing agencies and cross-functional partners within a matrix organization.
• Demonstrated leadership, critical thinking, and problem-solving skills, with a highly collaborative, entrepreneurial, and results-oriented mindset.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.