Director of Performance Creative

Everyday Dose, Inc.; Austin (TX); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Health, vision and dental

401(k) match

$500 a month for wellness

Backup childcare

Generous time off

Free product

Job summary

Everyday Dose, Inc. is hiring a senior leader to run the creative engine for paid video ads.

You will hire and lead a pod of creative strategists and editors, set the concept volume, testing cadence, and the pipeline from insight to launch to read and iterate. You will translate performance data into creative frameworks, build personas, and own content acquisition, guardrails, and cross-functional collaboration across product, CX, and Growth.

Qualifications

• 8+ years in performance creative and/or direct-response marketing with paid video ownership.
• Led a team producing video ads at volume, in-house or at an agency with scalable output.
• Experience marketing physical products direct to consumer; DTC/CPG background preferred.
• Strong numeric fluency: hooks, hold, CVR, CPA, blended CAC, LTV.
• Proven ability to translate data into creative strategy and lanes.

Responsibilities

• Build and run the creative engine; hire and lead a pod of strategists and editors.
• Set concept volume, testing cadence, and the pipeline from insight to launch.
• Own the creative testing system with clear learning loops and documentation.
• Direct creator and UGC output; write briefs and manage content acquisition end-to-end.
• Set visual and tonal guardrails for Everyday Dose across the customer journey.

Skills

Performance creative

Direct-response marketing

Video ads management

Team leadership

Data-driven decisions

AI tooling

Job description

The job in one line

You run the team that makes our video ads.

Not the brand film. Not the packaging. The hundreds of pieces of video that go into paid social every month, get measured against hook rate and CPA, and either scale or die.

Creative is our single biggest growth lever. Right now it’s the constraint. We’re hiring the person who removes it.

What you’ll actually do

Build and run the creative engine. Hire and lead a pod of creative strategists and performance editors. Set the concept volume, the testing cadence, and the standard. Own the pipeline from insight → brief → shoot/edit → launch → read → iterate. You are accountable for throughput and for what the work does to blended CAC.

Decide what we make and why. Translate performance data and customer research into creative frameworks — angles, hooks, formats, and segmented lanes across our product line. You should be able to look at a week of results and say what to make next, and defend it. Build out personas and scale into new ones.

Own the creative testing system. Structured hypotheses, clean reads, real learning loops. We want a library of what works and why, not a folder of ads. You’ll partner closely with growth on measurement and with our data team on the numbers behind it.

Direct creator and UGC output. Write the briefs. Set the formats. Make sure what comes back from creators is built to perform, not just built to look nice. Own content acquisition strategy end to end.

Set the visual and tonal guardrails. Energy, pacing, tone, what feels undeniably Everyday Dose — and what converts without eroding trust. Direct creative across the full customer journey, including subscription retention, not just first purchase. We are not chasing trends. We’re defining a lane.

Work across the company. Product on launches and positioning. Retail on adaptation. CX on mining what customers actually say. Growth on where the money goes.

What success looks like in 90 days

• A functioning creative pod with a clear operating cadence
• A step change in concept volume and iteration velocity
• Improved blended CAC attributable to creative, not just to spend
• A documented point of view on what works for our customer, backed by tests
• A team that thinks in hypotheses, not in trends

What we’re looking for

• 8+ years in performance creative and/or direct-response marketing, with real ownership of paid video
• You have personally led a team producing video ads at volume — in‑house or at a performance creative shop. If you’ve worked at or alongside a TubeScience-model operation, we want to talk.
• Experience marketing physical products direct to consumer. App, SaaS, and digital-only backgrounds aren’t a fit.
• DTC or CPG background. Supplements, wellness, beauty, or fitness is a strong plus.
• Fluent in the numbers. Hook rate, thumbstop, hold, CVR, CPA, blended CAC, LTV. You can read a creative report without a translator.
• Strong instincts for female‑focused wellness brands and an understanding of the midlife female consumer
• Taste, and the ability to explain it. You can articulate why something works, not just that it did.
• You use AI tooling daily to move faster on ideation, iteration, and QA
  

Bonus

• You’ve helped scale a nine‑figure DTC brand
• You’ve built and mentored a creative team while managing up to a demanding exec
• Direct‑response or VSL background
• You’re in Austin, or open to relocating there.
• Experience with ingestible or supplement brands, and with subscription replenishment models.

What this role is not

• Not a brand‑only storyteller
• Not a pure art director
• Not a production or post manager
• Not a media buyer

If your portfolio is beautiful but you can’t tell us what it did to CAC, this isn’t the right fit — and that’s fine.

• Compensation
  $180,000–$200,000 base, plus a performance bonus and equity.
• Your offer will depend on your skills, experience, education and location. The range above is base salary only; total compensation also includes bonus, equity and benefits.
• Benefits
• Health, vision and dental. Full medical, vision, dental and prescription coverage for anyone working 32+ hours a week, starting the first of the month after you join. We cover 75% of your premiums.
• 401(k) match. Eligible from your fourth month. We match 80% of your contributions, up to 5% of your salary.
• $500 a month for wellness. A monthly credit through JOON to spend on health and wellness services.
• Backup childcare. Access to vetted caregivers through Helpr, at home or at work, when you need it most.
• Generous time off
• Free product