Senior Creative, Video - Hybrid Branded Content Leader

Hearst Magazines; New York (NY); Hybrid; USD 149,000 - 168,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental & vision insurance Day

401(k) with company match

Training programs and industry events

Job summary

Hearst Magazines in New York City is seeking a Senior Creative, Video to shape innovative branded storytelling across HearstMade and its iconic brands. The role demands driving campaigns from concept to final delivery with a focus on audience growth and measurable outcomes.

You will lead creative projects, collaborate with cross-functional teams, and bring advanced skills in Premiere Pro, After Effects, Photoshop, and Illustrator to bear on multi-platform content.

Qualifications

• 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
• Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
• Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
• Strong portfolio showcasing storytelling, creative thinking, and high-quality branded or editorial video work.
• Experience leading creative projects across concept development, production, and post-production.

Responsibilities

• Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
• Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
• Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
• Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
• Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
• Leverage YouTube expertise—including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior—to maximize content performance.
• Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.

Skills

Branded video

Editorial storytelling

YouTube strategy

Adobe Creative Cloud

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Hearst Magazines in New York City is seeking a Senior Creative, Video to shape innovative branded storytelling across HearstMade and its iconic brands. The role demands driving campaigns from concept to final delivery with a focus on audience growth and measurable outcomes.

You will lead creative projects, collaborate with cross-functional teams, and bring advanced skills in Premiere Pro, After Effects, Photoshop, and Illustrator to bear on multi-platform content.