Senior Creative, Video - Branded Content Leader (Hybrid)

Hearst Corporation; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Hybrid Work

Belonging & ERGs

Wellness First

401(k) Plan

Job summary

Hearst Corporation in New York City is seeking a Senior Creative, Video to lead branded video campaigns across HearstMade and Hearst Magazines brands.

You will translate client objectives into platform-native concepts, oversee pre-production through post-production, and collaborate with cross-functional teams to deliver measurable results.

The role blends editorial storytelling with performance goals and requires YouTube expertise and strong presentation skills.

Qualifications

• 8+ years creating or leading branded video content.
• Proven track record driving audience growth and business results.
• Deep YouTube strategy, optimization and platform best practices.
• Strong storytelling and editorial judgment.
• Experience leading projects across concept, production, and post.
• Ability to direct partners and influence cross-functional teams.
• Excellent presentation skills to clients and executives.
• Proficient in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator).

Responsibilities

• Lead creative development and execution of branded video campaigns from concept to delivery.
• Translate objectives and audience insights into platform-native concepts.
• Develop original formats and scalable content for YouTube, Instagram, TikTok.
• Guide pre-production, production, and post-production with treatments and shoots.
• Balance brand integration with editorial storytelling to drive client outcomes.
• Leverage YouTube channel strategy and audience metrics to maximize performance.
• Collaborate with producers, strategists, editors, designers, analytics, sales, and clients.

Skills

Branded video strategy

YouTube optimization

Audience development

Creative leadership

Adobe Creative Cloud

Tools

Adobe Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Hearst Corporation in New York City is seeking a Senior Creative, Video to lead branded video campaigns across HearstMade and Hearst Magazines brands.

You will translate client objectives into platform-native concepts, oversee pre-production through post-production, and collaborate with cross-functional teams to deliver measurable results.

The role blends editorial storytelling with performance goals and requires YouTube expertise and strong presentation skills.