Senior Creative, Video

Hearst; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Hybrid Work

Belonging & ERGs

Wellness First

401(k) Plan

Job summary

Hearst Corporation in New York City is seeking a Senior Creative, Video to lead branded video campaigns across HearstMade and Hearst Magazines brands.

You will translate client objectives into platform-native concepts, oversee pre-production through post-production, and collaborate with cross-functional teams to deliver measurable results.

The role blends editorial storytelling with performance goals and requires YouTube expertise and strong presentation skills.

Qualifications

• 8+ years creating or leading branded video content.
• Proven track record driving audience growth and business results.
• Deep YouTube strategy, optimization and platform best practices.
• Strong storytelling and editorial judgment.
• Experience leading projects across concept, production, and post.
• Ability to direct partners and influence cross-functional teams.
• Excellent presentation skills to clients and executives.
• Proficient in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator).

Responsibilities

• Lead creative development and execution of branded video campaigns from concept to delivery.
• Translate objectives and audience insights into platform-native concepts.
• Develop original formats and scalable content for YouTube, Instagram, TikTok.
• Guide pre-production, production, and post-production with treatments and shoots.
• Balance brand integration with editorial storytelling to drive client outcomes.
• Leverage YouTube channel strategy and audience metrics to maximize performance.
• Collaborate with producers, strategists, editors, designers, analytics, sales, and clients.

Skills

Branded video strategy

YouTube optimization

Audience development

Creative leadership

Adobe Creative Cloud

Tools

Adobe Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Bring bold ideas to life through premium branded video that reaches millions of consumers across some of the world’s most trusted media brands. As Senior Creative, Video, you’ll shape innovative storytelling that delivers measurable business impact while setting the creative standard for HearstMade’s next generation of branded content.

About Hearst Magazines (Why Us?)

We create media that moves minds, products and ideas. Our portfolio of 30 iconic brands — including Cosmopolitan, Delish, Esquire, Good Housekeeping, Men’s Health and Road & Track — reaches nearly 130 million people each month. Our teams combine trusted journalism and cultural storytelling with technology, data and commerce to create experiences that inform, inspire and entertain audiences across generations and around the globe. Our business also includes HearstMade, our branded content studio. And together, we are shaping what’s next.

Why HearstMade?

HearstMade is Hearst Magazines’ award-winning branded content studio. We partner with leading marketers to develop innovative, audience-first campaigns that deliver meaningful results while maintaining the editorial excellence our brands are known for.

Key Responsibilities (What You Are Doing)

• Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst’s portfolio of iconic brands.
• Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
• Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
• Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
• Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
• Leverage YouTube expertise—including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior—to maximize content performance.
• Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.
• Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects.

Qualifications (What We’re Looking For)

• 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
• Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
• Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
• Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work.
• Experience leading creative projects across concept development, production, and post-production.
• Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows.
• Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities.
• Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
• Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator; familiarity with modern creator tools and AI-powered creative workflows is a plus.
• Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.
• This role is based in New York City and follows a hybrid schedule with four days per week in the office.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.