Senior Creative Strategist: Performance Lead (Remote)

Lilo Social; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Generous PTO and holidays

Headspace wellness subscription

Fully remote (US)

Laptop and tools provided

Professional development

Job summary

Lilo Social is seeking a Senior Creative Strategist to lead performance-driven creative strategy across direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration, helping clients scale spend profitably.

This cross-functional role partners with design, video, media buying, and account teams to set creative direction, align priorities, and build repeatable

Qualifications

• 5+ years of ecommerce or performance marketing experience.
• Proven track record of paid social creative strategy.
• Strong grasp of creative testing methodologies.
• Experience collaborating with design, video, and media teams.
• Data-driven with proficiency in performance metrics.
• Excellent copywriting across formats.

Responsibilities

• Lead research and insights from reviews, ads libs, and customer pain points.
• Own creative testing strategy with structured roadmaps and hypotheses.
• Create briefs with hooks, messaging frameworks, and success criteria.
• Direct performance storytelling from awareness to purchase.
• Build UGC guidelines and content planning for performance.
• Manage creator relationships to produce on-brief content.
• Write high-performing ad copy aligned with testing frameworks.
• Collaborate on landing page changes and conversion messaging.
• Monitor KPIs by concept/angle and report insights.
• Develop inspiration boards to inform direction and market trends.
• Lead copy across paid ads and drive engagement.

Job description

Lilo Social is seeking a Senior Creative Strategist to lead performance-driven creative strategy across direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration, helping clients scale spend profitably.

This cross-functional role partners with design, video, media buying, and account teams to set creative direction, align priorities, and build repeatable