Senior Creative Strategist (eCommerce)

Jobgether; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first environment

US/Canada time zones alignment

Mentorship & professional development

Career growth opportunities

Job summary

Jobgether, on behalf of a partner, seeks a Senior Creative Strategist (eCommerce) based in the United States. You will lead performance-driven advertising creative across a portfolio of ambitious eCommerce brands in the US and Canada, owning creative concepts, briefs, and testing roadmaps.

Collaborate with Growth Strategists, Media Buyers, Visual Designers, and Copywriters; engage clients directly, mentor teammates, and shape performance creative practices in a remote-first environment.

Qualifications

• 4+ years of experience in performance creative strategy for DTC/eCommerce brands.
• Proven ability to develop and test paid social creative and direct-response campaigns.
• Experience presenting strategic recommendations to clients and cross-functional teams.
• Strong ability to translate performance data into actionable testing roadmaps.

Responsibilities

• Lead advertising creative strategy across a portfolio of eCommerce brands in the US and Canada.
• Analyze advertising performance and translate insights into testing and optimization.
• Develop creative concepts, briefs, and testing roadmaps across formats (UGC, video, static, carousel).
• Apply direct-response messaging to address customer motivations and barriers.
• Collaborate with Growth Strategists, Media Buyers, and designers to align creative with objectives.
• Provide feedback to ensure high-quality execution and performance potential.
• Mentor designers and other creatives to strengthen their skills and judgment.
• Engage directly with clients during strategy sessions and production guidance.
• Contribute to development of creative frameworks, playbooks, and processes.

Skills

Performance strategy

Direct-response marketing

Client management

Cross-functional collaboration

Data interpretation

Tools

Facebook/Meta Ads

TikTok Ads

YouTube Ads

Pinterest Ads

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist (eCommerce) based in the United States.

The Senior Creative Strategist will lead performance-driven advertising creative across a portfolio of ambitious eCommerce brands in the United States and Canada. This role combines customer insights, performance data, and direct-response marketing principles to develop creative strategies that drive measurable business growth. The successful candidate will own creative concepts, messaging, briefs, and testing roadmaps across multiple advertising formats. Working within high-performing cross-functional teams, you will collaborate closely with Growth Strategists, Media Buyers, Visual Designers, and Copywriters. The position also involves direct client engagement, creative quality oversight, and mentoring other creative professionals. This is an opportunity to take strategic ownership, influence commercial outcomes, and help shape the evolution of performance creative practices.

Accountabilities

• Creative Strategy & Ownership: Lead advertising creative strategy across a portfolio of eCommerce brands, developing concepts and testing roadmaps aligned with client growth objectives.
• Creative Performance Analysis: Analyze advertising performance to identify successful concepts, diagnose underperforming assets, and translate insights into actionable testing and optimization strategies.
• Concept Development & Creative Briefing: Develop performance-focused creative concepts, including advertising angles, hooks, messaging frameworks, scripts, and detailed creative briefs across UGC, video, static, and carousel formats.
• Customer Psychology & Direct Response: Apply customer psychology and direct-response principles to create messaging that addresses customer motivations, objections, awareness levels, and purchasing barriers.
• Cross-Functional Collaboration: Partner with Growth Strategists and Media Buyers to align creative direction with commercial objectives, campaign performance, and testing priorities.
• Creative Quality Management: Review creative assets and provide clear, actionable feedback to ensure strategic consistency, high-quality execution, and strong performance potential.
• Team Development & Mentorship: Guide and coach Visual Designers, strengthening their creative judgment, execution skills, and understanding of performance-driven advertising.
• Client Relationship Management: Work directly with clients during strategy discussions, content planning, and creative production guidance, providing recommendations to improve advertising effectiveness.
• Process & Framework Development: Contribute to the improvement of creative frameworks, playbooks, and processes for ideation, briefing, testing, and performance learning.

Requirements

• At least 4 years of experience in performance creative strategy, including substantial hands-on experience working with direct-to-consumer (DTC) and eCommerce brands.
• Strong experience developing, managing, and testing paid social advertising creative on Meta (Facebook and Instagram).
• Proven track record of creating direct-response advertising that contributes to measurable performance improvements.
• Ability to interpret creative performance data and translate findings into effective testing, iteration, and optimization strategies.
• Deep understanding of direct-response marketing, customer psychology, and conversion-focused messaging.
• Strong knowledge of advertising concepts, creative angles, hooks, scripts, and messaging frameworks.
• Experience working confidently with clients and cross-functional teams, presenting strategic recommendations, and constructively challenging existing approaches.
• Excellent communication, analytical, creative thinking, and problem-solving skills.

Nice-to-Have Qualifications

• Experience working within a performance marketing or growth agency.
• Experience developing performance creative for additional paid social platforms, including TikTok, YouTube, and Pinterest.
• Previous experience coaching or mentoring designers, video editors, or other creative professionals.
• Experience developing creative frameworks, playbooks, and process improvements.

Benefits

• Competitive Salary: Annual compensation ranging from USD $75,000 to $85,000, depending on experience.
• Remote-First Environment: Work remotely within US or Canadian time zones, ideally aligned with Eastern Standard Time (EST).
• International Collaboration: Join a distributed team spanning the United States, Canada, Australia, New Zealand, Bali, and the Philippines.
• Creative Ownership: Take responsibility for creative strategy across ambitious eCommerce brands and directly influence their commercial growth.
• High-Performance Environment: Collaborate with experienced Growth Strategists, Media Buyers, and Visual Designers focused on producing creative that delivers measurable results.
• Mentorship & Professional Development: Work directly with senior creative leadership and benefit from opportunities for mentorship and continuous learning.
• Career Growth: Contribute to the development and evolution of the creative function, frameworks, and strategic processes.

We appreciate your interest and wish you the best!