Senior Creative Strategist

HYPE10; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

HSA/FSA

401k

Wellness stipend

Job summary

HYPE10 is seeking a Senior Creative Strategist to lead the development of innovative, performance-focused creative strategies across paid channels such as Meta, TikTok, and YouTube. You will work closely with clients, designers, and media buyers to ensure creative not only looks compelling but drives measurable results.

You have 2-4 years in creative strategy, including at least 1 year in performance marketing, and a track record of building thumb-stopping ads that connect brand storytelling

Qualifications

• 2-4 years of experience in a creative or strategy role within a digital marketing or advertising agency.
• 1+ years of experience working directly with paid media (Meta, TikTok, Snapchat, etc.).
• Strong creative instincts linking storytelling and design to business outcomes.
• Confident client communicator able to distill insights and present ideas persuasively.
• Experience with e-commerce or DTC brands is a strong plus.
• Familiarity with tools like Figma and Adobe Creative Suite is a plus (not a design role).
• Portfolio or campaign examples tied to performance metrics encouraged.

Responsibilities

• Lead Creative Strategy: Own the creative strategy process across a portfolio of clients for performance goals.
• Creative Concepting & Campaign Development: Create insight-driven campaign ideas that drive results.
• Client-Facing Leadership: Present concepts and rationale to clients and guide them through performance creative.
• Cross-Functional Collaboration: Align strategy with designers, editors, and paid media buyers.
• Performance Analysis & Iteration: Interpret data to evaluate effectiveness and guide optimizations.
• Creative Workshops: Lead ideation sessions with clients and internal teams.

Skills

Creative strategy

Client leadership

Campaign development

Analytical thinking

Campaign optimization

Tools

Figma

Adobe Creative Suite

Job description

We’re a results-driven performance marketing agency built for digitally native brands. Our team combines deep creative insight with agile, data-backed strategies to unlock scalable growth for our clients. We work fast, think smart, and care deeply about helping brands win in a competitive landscape. Our culture is collaborative, curious, and rooted in pushing creative boundaries that drive business outcomes.

Position Overview:

We’re looking for a Senior Creative Strategist to join our growing team. In this role, you’ll lead the development of innovative, performance-focused creative strategies across paid channels, blending sharp brand thinking with a bias toward results. You’ll work closely with clients, designers, and media buyers to ensure that our creative doesn’t just look good, it performs.

This role is ideal for someone with 2-4 years of creative strategy experience, including at least 1 year in performance marketing or paid media. You’ve seen what it takes to build thumb-stopping ads that convert and you know how to connect brand storytelling with growth objectives.

What You'll Do:

• Lead Creative Strategy: Own the creative strategy process for a portfolio of clients, aligning brand identity with performance goals across Meta, TikTok, YouTube, and other paid channels.
• Creative Concepting & Campaign Development: Develop compelling, insight-driven campaign ideas that resonate with target audiences and drive measurable results.
• Client-Facing Leadership: Serve as a strategic partner to clients: presenting concepts, communicating creative rationale, and helping them navigate the world of performance creative.
• Cross-Functional Collaboration: Partner closely with designers, editors, and paid media buyers to ensure alignment across strategy, execution, and performance outcomes.
• Performance Analysis & Iteration: Interpret performance data to evaluate creative effectiveness and guide optimizations and new rounds of testing.
• Creative Workshops: Lead collaborative ideation sessions with clients and our internal teams to unlock new ideas and deepen alignment.

Qualifications:

• 2-4 years of experience in a creative or strategy role within a digital marketing or advertising agency.
• 1+ years of experience working directly with paid media (Meta, TikTok, Snapchat, etc.), with a clear understanding of how creative impacts performance.
• Strong creative instincts with the ability to link storytelling and design to tangible business outcomes.
• Confident client communicator with the ability to distill insights and present creative ideas persuasively.
• Experience working on e-commerce or DTC brands is a strong plus.
• Familiarity with creative tools (e.g., Figma, Adobe Creative Suite) is a plus, though this is not a design role.
• Portfolio or examples of past campaigns, especially those tied to performance metrics, are highly encouraged.

Why HYPE10?

• You’ll get to shape the creative output of fast-growing brands.
• You’ll work with a team that values creative rigor and performance.
• You’ll have space to pitch, test, and refine new ideas with real impact.
• You’ll be surrounded by smart, driven, and kind teammates.

HYPE10 is an equal opportunity employer and welcomes applicants from all backgrounds.

Full benefits:

• health
• dental
• vision
• HSA/FSA
• 401k
• health and wellness stipend