Senior Creative Programs Manager - Data-Driven Campaigns

Meta; Burlingame (CA); On-site; USD 118,000 - 170,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Benefits

Job summary

Meta is seeking a Program Manager to partner with Performance, Brand, Media, International and Product teams and external agencies to drive multi-channel campaigns and optimize creative assets for global brands.

You will translate data insights into roadmaps and testing agendas, manage cross-functional stakeholders, protect brand integrity, and deliver high-quality creative work across live action, social, CRM, and digital media in a fast-paced, scalable environment.

Qualifications

• 8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role.
• Experience in cross-functional collaboration, organizational design and systems planning.
• Experience in leading a cross-discipline team and in leading external agency partners.
• Experience analyzing performance marketing data and translating insights into annual roadmapping, testing agendas, AI tagging strategies, and optimization of creative work.
• Creative operations experience in setting priorities, problem-solving, optimizing workflows, prioritizing competing workstreams, and negotiation.
• Experience driving operational efficiency while maintaining high creative quality standards.
• Experience in creative planning and development, production, editorial, finishing, and delivery/trafficking.
• Experience across major creative channels and large-scale integrated campaigns.

Responsibilities

• Create strong partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies
• Drive development and optimization of performance assets for integrated campaigns and evergreen digital advertising
• Must be highly literate in data & testing and translate it into roadmap planning, testing agendas, AI tagging and optimization of creative work
• Serve as the lead point of contact for our external agency partner and manage cross-functional internal stakeholders
• Collaborate with Program Leads to align creative projects with broader business objectives, risks, and resources
• Prioritize competing needs with solid reasoning and viable solutions across teams
• Optimize systems, tools, and standards that improve creative production
• Coordinate the wider team to ensure communication and delivery of performance marketing launches
• Manage workflow, budgets, procurement, and development of high-quality assets
• Maintain brand integrity across all deliverables with Design, Legal, and Product guidance
• Mobilize the team toward progress by anticipating needs and removing obstacles

Skills

Client-facing experience

Cross-functional collaboration

Agency management

Performance data analysis

Creative operations

Budget & procurement

Production/traffic management

Strategic roadmapping

Tools

AI tagging

Prompt engineering

Agency tools

Job description

Meta is seeking a Program Manager to partner with Performance, Brand, Media, International and Product teams and external agencies to drive multi-channel campaigns and optimize creative assets for global brands.

You will translate data insights into roadmaps and testing agendas, manage cross-functional stakeholders, protect brand integrity, and deliver high-quality creative work across live action, social, CRM, and digital media in a fast-paced, scalable environment.