AI-Driven Creative Campaign Program Manager

Meta; Menlo Park (CA); On-site; USD 118,000 - 170,000; Full time

Job summary

Creative X is seeking a Program Manager to partner with Performance, Brand, Media, International and Product Marketers, internal Creative teams, and external agencies to drive the next generation of campaigns for Meta.

You will translate data into roadmaps, manage budgets and timelines, ensure brand integrity across deliverables, and lead cross-functional teams to deliver high-impact creative work at scale.

Qualifications

• 8+ years client-facing experience within a creative agency or in-house.
• Experience in cross-functional collaboration, organizational design and systems planning.
• Experience in leading a cross-discipline team and external agency partners.
• Experience analyzing performance marketing data and translating insights into annual roadmapping, testing agendas, AI tagging strategies, and optimization of creative work.
• Creative operations experience in setting priorities, problem-solving, optimizing workflows, prioritizing competing workstreams, and negotiation.
• Experience driving operational efficiency while maintaining high creative quality standards.
• Experience in creative planning and development, production, editorial, finishing, and delivery/trafficking.
• Experience across major creative channels and large-scale integrated campaigns.

Responsibilities

• Create strong partnerships with marketing teams and external agencies.
• Drive development and optimization of performance assets for campaigns.
• Translate data into roadmaps, testing agendas, and AI tagging strategies.
• Lead point of contact for external agency partners and manage internal stakeholders.
• Collaborate to fit projects into a wider business portfolio.
• Prioritize needs across multiple teams with viable solutions.
• Optimize systems, tools, and standards for creative production.
• Coordinate team to ensure communication and delivery of campaigns.
• Manage workflow, budgets, approvals, sourcing, and asset development.
• Maintain brand integrity with Design, Legal and Product guidance.
• Mobilize the team toward progress by anticipating needs and removing obstacles.

Skills

Client-facing

Cross-functional

Agency partnerships

Data analysis

Creative operations

Workflow optimization

Creative planning

Channel experience

Job description

Creative X is seeking a Program Manager to partner with Performance, Brand, Media, International and Product Marketers, internal Creative teams, and external agencies to drive the next generation of campaigns for Meta.

You will translate data into roadmaps, manage budgets and timelines, ensure brand integrity across deliverables, and lead cross-functional teams to deliver high-impact creative work at scale.