Senior Creative Programs Manager AI & Campaigns

Meta; New York (NY); Hybrid; USD 118,000 - 170,000; Full time

Job summary

Meta is seeking a seasoned Program Manager to drive creative campaigns across Facebook, Instagram, WhatsApp, and Meta hardware. Youll lead cross-functional teams, partner with external agencies, and oversee asset development, testing, and AI-enabled optimization to ensure strategic impact and timely delivery.

Strong emphasis on data-driven roadmapping, scalable processes, and ethical AI practices. This role requires guiding complex projects at a global scale within a fast-paced environment and

Qualifications

• 8+ years client-facing experience in a creative agency or in-house setting.
• Experience leading cross-functional teams and external agency partners.
• Ability to analyze performance marketing data and translate into roadmaps and testing.
• Strong creative operations, prioritization, and negotiation skills.
• Proven track record delivering high-quality creative campaigns at scale.
• Experience across major creative channels and integrated campaigns.

Responsibilities

• Create strong partnerships with Performance, Brand, Media, International, Product marketers, internal Creative teams and external agencies.
• In partnership with Integrated Marketing, Performance Media, and Creative, drive development and optimization of performance assets for campaigns.
• Translate data insights into roadmap planning, testing agendas, AI tagging, and optimization of creative work.
• Serve as lead point of contact for external agency partner and manage cross-functional stakeholders.
• Collaborate with program leads to align projects with broader portfolio objectives, impact, risks, and resources.
• Prioritize competing needs with sound reasoning and viable solutions across teams.
• Optimize systems, tools, and standards to improve creative production.
• Coordinate the wider team for effective communication and timely delivery of launches.
• Manage workflow, budgets, procurement requirements, and development of high-quality assets.
• Maintain brand integrity across deliverables with Design, Legal, and Product guidance.
• Mobilize the team toward progress by anticipating needs and removing obstacles.

Skills

Client-facing experience

Cross-functional collaboration

Team leadership

Data analysis

Creative operations

Operational efficiency

Creative production

Campaign experience

AI tools integration

Prompt engineering

Agent orchestration

Tools

AI tagging tools

Prompt engineering platforms

Job description

Meta is seeking a seasoned Program Manager to drive creative campaigns across Facebook, Instagram, WhatsApp, and Meta hardware. Youll lead cross-functional teams, partner with external agencies, and oversee asset development, testing, and AI-enabled optimization to ensure strategic impact and timely delivery.

Strong emphasis on data-driven roadmapping, scalable processes, and ethical AI practices. This role requires guiding complex projects at a global scale within a fast-paced environment and