Senior Creative & Media Marketing Lead

Merlin Entertainments - Corporate; Orlando (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Merlin Magic Pass

Health care options

401(k) matching

Tuition reimbursement

Learning and advancement opportunities

Job summary

Merlin Entertainments - Corporate is seeking a Senior Creative & Media Marketing Manager for the Central Cluster. Lead the marketing team across multiple experiences, driving demand, visitation, and revenue targets with a mix of digital and traditional channels.

You will partner with Global Brand, CRM, PR, and Performance Media to craft cohesive campaigns, manage budgets, and deliver measurable results. Strong leadership and strategic thinking are essential.

Qualifications

• 5+ years of marketing leadership experience in entertainment, hospitality, tourism or retail.
• Excellent verbal and written communication skills.
• Proven success in developing and executing integrated campaigns.
• Experience leading teams in complex organizations with cross-functional collaboration.
• Strong analytical and strategic thinking with data-driven insights.

Responsibilities

• Develop the marketing strategy for the Central Cluster in line with GTM objectives.
• Plan and activate integrated campaigns for cluster experiences and guest engagement.
• Lead creative development and adaptation with global teams.
• Collaborate with Global Brand to ensure consistent messaging and brand growth.
• Manage marketing objectives, budgets, and cross-merchant partnerships.
• Provide regular reporting and insights to senior leadership.

Skills

Marketing leadership

Integrated campaigns

Digital & traditional marketing

Stakeholder management

Budget management

Tools

CRM

Analytics

Job description

Merlin Entertainments - Corporate is seeking a Senior Creative & Media Marketing Manager for the Central Cluster. Lead the marketing team across multiple experiences, driving demand, visitation, and revenue targets with a mix of digital and traditional channels.

You will partner with Global Brand, CRM, PR, and Performance Media to craft cohesive campaigns, manage budgets, and deliver measurable results. Strong leadership and strategic thinking are essential.