Senior Creative Lead — Brand & Campaign Innovator

Under Armour, Inc; Baltimore (MD); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

Maternity & parental leave

Health & fitness benefits

Job summary

Under Armour in Baltimore is seeking a Sr. Creative Lead to shape our brand from concept to execution across the Americas region.

You will collaborate with a team of creatives, marketers and producers to deliver powerful work that resonates with athletes at every touchpoint. You will translate briefs into compelling campaigns across multiple media, lead on-set direction, and help drive innovative ideas for the brand in a fast-paced, consumer-obsessed environment.

Qualifications

• 5–7 years of experience in creative development and execution.
• Portfolio demonstrating original concepts through execution.
• Experience with on-set photography and video direction.
• Strong story development and conceptual creativity.
• Deep understanding of sports culture and brand storytelling.
• Knowledge of modern marketing across channels and formats.
• Willingness to go the extra mile with reliability and accountability.
• Strategic thinking with ability to manage multiple tasks and deliver on time.

Responsibilities

• Own brand representation at strategic wholesale accounts across consumer touchpoints.
• Ideate and produce content aligning with Brand Strategy for streaming, digital, and social.
• Collaborate with internal/external teams and production partners for delivery.
• Provide on-set direction during photography and video shoots.
• Help drive new ideas for how the Brand shows up in the Americas region.
• Lead and support cross-functional teams to align marketing and creative strategy.
• Translate product knowledge into actionable content and consumer experiences.

Skills

Portfolio concepts

On-set direction

Story development

Sports culture understanding

Marketing channel know-how

Leadership & collaboration

Agile work style

Communication & presentation

Design fundamentals

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Under Armour in Baltimore is seeking a Sr. Creative Lead to shape our brand from concept to execution across the Americas region.

You will collaborate with a team of creatives, marketers and producers to deliver powerful work that resonates with athletes at every touchpoint. You will translate briefs into compelling campaigns across multiple media, lead on-set direction, and help drive innovative ideas for the brand in a fast-paced, consumer-obsessed environment.