Sr. Creative Lead - Americas

Under Armour; Baltimore (MD); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

Volunteer Days

Merchandise Discounts

401(k) Matching

Maternity and Parental Leave

Well-being programs

Job summary

Under Armour is seeking a Sr. Creative Lead to shape our brand across the Americas, translating briefs into powerful campaigns from concept to execution.

You will collaborate with creatives, marketers, and producers to deliver content that resonates with athletes at every touchpoint, including co-branded campaigns and product launches; extensive on-set direction and leadership are essential.

Qualifications

• 5–7 years in creative development and execution.
• Portfolio showing original concepts and execution.
• Experience with on-set photography and video direction.
• Strong storytelling and conceptual creative skills.
• Deep understanding of sports culture.
• Knowledge of modern marketing across channels.

Responsibilities

• Own how the Under Armour brand is represented at key wholesale accounts and touchpoints.
• Ideate and create content aligned with Brand Strategy across streaming, digital, and social platforms.
• Direct and collaborate with production partners to deliver compelling creative.
• Provide on-set direction during photography and video shoots.
• Be part of the core team driving new ideas for the Americas region.
• Lead and support cross-functional teams and align on marketing strategy.
• Translate product knowledge into actionable content, activations, and consumer experiences.
• Influence creative briefs to drive KPI-focused positioning.

Skills

Creative leadership

On-set photography direction

Video direction

Story development

Sports culture understanding

Cross-functional collaboration

Strategic thinking

Communication & presentation

Design fundamentals

Tools

Microsoft Office

Mac platform

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Purpose of Role

Under Armour is looking for a Sr. Creative Lead to help shape our brand by crafting compelling creative from concept through execution that disrupts sports culture within the Americas Region. In this role you will work collaboratively with a team of passionate creatives, marketers and producers to bring to life powerful work that resonates with athletes at every touchpoint. From co‑branded campaigns with key wholesale partners to exclusive product launches, you’ll be responsible for translating creative briefs into powerful executions across a variety of marketing mediums and platforms that inspire and inform the next generation of athletes.

Your Impact

• This role will be accountable for how our brand is represented at key strategic wholesale accounts across all consumer touchpoints.
• Ideate and create compelling content that aligns with Under Armour’s Brand Strategy – and drive those ideas through execution across streaming, digital, and social platforms.
• Direct and collaborate with internal and external production partners to deliver compelling and effective creative.
• Include on‑set direction during photography and video productions.
• Be part of the core team driving new ideas and approaches to how the Brand shows up in the America’s region.
• Provide leadership, collaboration, direction, and support to internal cross‑functional teams. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross‑functional partners to drive consumer‑focused content strategy and execution.
• Be an advocate for the Brand and an expert on our products – translate that understanding into actionable content, activations, and consumer experiences.
• Interpret and influence creative briefs to create consumer‑focused positioning and creative communication strategies that drive defined KPIs.

Qualifications

• 5‑7 years of experience in creative development and execution
• A portfolio that showcases your proven experience in creating original creative concepts and taking them all the way through execution is required.
• Experience with on‑set photography and video direction is required.
• Strong story development, creative writing and conceptual creative skills.
• A deep understanding of sports culture.
• Strong understanding of modern marketing mediums and the nuances of channel and platform specific content.
• Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
• Ability to think strategically, manage many tasks at once, and deliver high‑quality output every time, on time
• Commitment to build and maintain strong working relationships with internal and external partners
• Ability to work in an agile, fast‑paced, consumer‑obsessed, test‑and‑learn environment
• Excellent verbal, written, communication, and presentation skills
• Excellent leadership, organization, and collaboration skills
• Microsoft Office and Mac platform proficiency
• Strong fundamental design skills as well as demonstrated creative capabilities.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in‑office per week.
• Travel: project dependent
• Licenses/Certificates: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment‑based work authorization for this position at this time.
• 1 #HYBRID

Relocation

• Relocation may be provided up to a specified amount.

Base Compensation

$125,000.00‑$165,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates
• Health & fitness benefits, discounts and resources – We offer teammates across the country programs to promote physical activity and overall well‑being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].