Senior Creative — Integrated Campaign Lead

Fanatics Betting & Gaming; États-Unis; Hybride; USD 64 000 - 79 000; Plein temps

Résumé du poste

Fanatics Betting & Gaming is seeking a seasoned creative leader to craft and execute integrated campaigns across social, CRM, display, and in-product channels. You’ll develop multiple routes per brief and defend them with strong rationale, while collaborating with design, motion, and production teams to bring ideas to life.

You will iterate rapidly using performance data and ensure brand voice stays bold, authentic, and compliant across markets, including regulated environments.

Qualifications

• 5+ years in a creative role as an art director with strong writing or a copywriter with strong visual skills.
• Portfolio of concept-led work alongside high-volume executional work.
• Deep understanding of how visual, copy and brand work together to create advertising.
• Natural feel for culture, disruption and what makes people stop scrolling.
• Ability to take feedback, sharpen the idea and move fast while retaining craft.
• Experience with AI image, video and copy tools and good judgment on usage.

Responsabilités

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a bold, authentic voice on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights and treat testing as a creative tool.
• Collaborate with design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, coordinating with Legal and Compliance on disclosures and responsible gaming messaging.

Connaissances

Creative leadership

Copywriting

Visual design

Brand storytelling

AI tools

Outils

AI image tools

AI video tools

Description du poste

Fanatics Betting & Gaming is seeking a seasoned creative leader to craft and execute integrated campaigns across social, CRM, display, and in-product channels. You’ll develop multiple routes per brief and defend them with strong rationale, while collaborating with design, motion, and production teams to bring ideas to life.

You will iterate rapidly using performance data and ensure brand voice stays bold, authentic, and compliant across markets, including regulated environments.