Senior Creative Director, Growth & Strategy

Godfrey Advertising Inc; Lancaster (Lancaster County); On-site; USD 120,000 - 180,000; Full time

Job summary

The Creative Director at Godfrey Advertising Inc leads concept development and campaigns, while actively contributing hands-on at a senior level. They own client work, guide the creative team, and ensure quality and brand consistency across accounts.

They immerse themselves in client businesses to craft ideas that land with real people, and drive profitable, on-time delivery while developing talent and embracing new AI tools to enhance workflows.

Qualifications

• Extensive agency creative experience across print, digital, and web.
• Experience managing and developing art directors, designers, and writers.
• Ability to judge concepts, art, and copy and elevate work.
• Strong marketing principles and link to client objectives.
• Experience presenting and selling work to client leadership.
• Fluency in digital content and cross-channel performance.
• Experience running creative profitably with scope, resourcing, and timelines.
• Experience evaluating or rolling out tools and workflows including AI.
• Portfolio showing range and impact.

Responsibilities

• Execute at a senior level on client work from concept through production-ready files.
• Lead the development and presentation of campaign concepts and key creative executions.
• Deliver creative that meets clients' marketing and communications objectives.
• Write and present persuasive rationales for campaign approaches and defend the work.
• Own brand consistency and unification across everything your accounts produce.
• Set the visual direction on accounts and guide designers and art directors.
• Make sure art and copy work together from concept through execution.
• Manage and develop art directors, designers, and writers on your accounts.
• Direct and review creative before it reaches clients, giving decisive feedback.
• Own your direct reports' development through regular one-on-ones, growth plans.
• Lead critiques, ideation sessions, and reviews to raise performance.
• Balance assignments and capacity across accounts and anticipate workload risks.
• Run creative on accounts efficiently and profitably with PM on scope and timelines.

Skills

Creative leadership

Campaign concepting

Team development

Client storytelling

Marketing principles

Digital fluency

AI tools awareness

Tools

AI tools

Job description

The Creative Director at Godfrey Advertising Inc leads concept development and campaigns, while actively contributing hands-on at a senior level. They own client work, guide the creative team, and ensure quality and brand consistency across accounts.

They immerse themselves in client businesses to craft ideas that land with real people, and drive profitable, on-time delivery while developing talent and embracing new AI tools to enhance workflows.