Group Creative Director: Lead Vision & Campaigns

Soni Resources Group; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Soni Resources Group is seeking a Group Creative Director / Head of Creative in New York to lead a large, multidisciplinary creative department. The role combines visionary leadership with hands-on creation to elevate work quality and drive strategic impact for senior clients.

You will guide integrated campaigns across brand, print, digital, email, social, video, and experiential, ensuring production efficiency and scalable excellence.

Qualifications

• 15+ years of progressive creative experience, including senior leadership within an advertising/marketing environment.
• Strong ability to move between creative vision and hands-on execution.
• Broad integrated experience across traditional and digital channels.

Responsibilities

• Set the overall creative vision and direction for a large multidisciplinary team.
• Lead, coach, and develop creative leaders across disciplines.
• Oversee high-volume campaigns from brief to delivery and ensure quality.

Skills

Leadership

Communication

Presentation

Creative vision

Strategy

Tools

Adobe Creative Cloud

Figma

Video/Motion tools

Job description

Soni Resources Group is seeking a Group Creative Director / Head of Creative in New York to lead a large, multidisciplinary creative department. The role combines visionary leadership with hands-on creation to elevate work quality and drive strategic impact for senior clients.

You will guide integrated campaigns across brand, print, digital, email, social, video, and experiential, ensuring production efficiency and scalable excellence.