Senior Creative Director - Brand Strategy & Campaigns

Lifted, an Upwork Company™; Baton Rouge (LA); On-site; USD 120,000 - 180,000; Full time

Job summary

Lifted, an Upwork Company™, is building a talent pool of senior creatives for future employment opportunities with enterprise partners. The role focuses on leading creative vision, brand expression, and coordinating across design, copy, motion, and production to deliver cohesive campaigns.

The candidate should demonstrate experience in brand identity evolution, storytelling, and presenting work to leadership for alignment and approvals.

Qualifications

• Senior creative leadership overseeing visual direction and concept development.
• Proven ability to translate strategy into compelling brand platforms.
• Experience directing multidisciplinary teams across design, copy, motion, and production.
• Strong portfolio showing brand consistency and creative excellence.

Responsibilities

• Lead creative vision and brand expression across campaigns and channels.
• Direct multidisciplinary teams: design, copy, motion, production from concept to execution.
• Review and approve creative work to ensure quality and brand standards.

Skills

Creative leadership

Brand expression

Concept development

Team mentorship

Visual direction

Brand governance

Storyboard concepts

Pitch development

Cross-functional collaboration

Brand identity evolution

Job description

Lifted, an Upwork Company™, is building a talent pool of senior creatives for future employment opportunities with enterprise partners. The role focuses on leading creative vision, brand expression, and coordinating across design, copy, motion, and production to deliver cohesive campaigns.

The candidate should demonstrate experience in brand identity evolution, storytelling, and presenting work to leadership for alignment and approvals.