Lead Creative Director: Brand & Campaign Vision

Lifted, an Upwork Company™; Montgomery (AL); On-site; USD 90,000 - 140,000; Full time

Job summary

Lifted, an Upwork Company, is building a talent pool of senior creatives to support enterprise partners with flexible full- or part-time engagements. This role focuses on leading creative direction, defining brand expression, and shaping visual storytelling across campaigns and channels.

You will mentor teams, make final concept decisions, and ensure consistency with brand standards while collaborating with marketing, product, and leadership to align on strategy and creative direction.

Qualifications

• Lead creative vision, concept development, and brand expression across campaigns and channels.
• Translate business strategies and consumer insights into compelling creative platforms.
• Direct multidisciplinary creative teams through concepting to execution.
• Review and approve creative work to ensure quality, and adherence to brand standards.
• Partner with marketing, product, global/regional creative, and leadership to align on strategy and creative direction.
• Mentor and elevate talent; set craft standards and creative culture expectations.
• Make final decisions on creative concepts, visual tone, and brand identity evolution.
• Develop visual concepts, storyboards, and creative territories for campaigns and content.
• Guide designers, photographers, videographers, and copy partners in executing visual direction.
• Oversee composition, typography, color, layout, and brand visual identity application.
• Collaborate with cross-functional teams to ensure brand consistency across deliverables.
• Present creative work internally and incorporate feedback.
• Ensure all assets meet brand style guidelines and quality standards.
• Background in Senior creative leadership overseeing visual direction & concept development.

Skills

Lead creative vision

Brand strategy

Direct multidisciplinary teams

Review and approve work

Partner with marketing/product

Mentor talent

Final concept decisions

Develop visual concepts/storyboards

Brand consistency

Present creative work

Job description

Lifted, an Upwork Company, is building a talent pool of senior creatives to support enterprise partners with flexible full- or part-time engagements. This role focuses on leading creative direction, defining brand expression, and shaping visual storytelling across campaigns and channels.

You will mentor teams, make final concept decisions, and ensure consistency with brand standards while collaborating with marketing, product, and leadership to align on strategy and creative direction.