Senior Creative Brand Copywriter

WPS Health Solutions; Bridgeport (CT); Remote; USD 80,000 - 115,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Senior Creative Brand Copywriter to create compelling marketing copy that aligns with strategic objectives. The ideal candidate will have extensive experience in multi-channel marketing, strong editing skills, and a passion for storytelling. This remote position offers flexibility and a competitive salary range.

Benefits

Flexible work options

Performance bonuses

401(k) with immediate 100% vesting

Paid time off

Health/dental/telehealth from DAY 1

Leadership and professional development programs

Qualifications

• 7+ years of multi-channel marketing copywriting experience.
• Strong editing, grammar, and proofreading skills.
• Portfolio demonstrating storytelling and versatility.

Responsibilities

• Develop original, compelling copy for multi-channel marketing.
• Collaborate with teams to craft impactful messaging.
• Support sales and marketing goals through effective copywriting.

Skills

Editing

Proofreading

Storytelling

Versatility

Marketing Knowledge

Education

Bachelor's degree or equivalent experience

Tools

Word

Pages

Keynote

PowerPoint

Job description

Our Senior Creative Brand Copywriter develops original, compelling, and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting across digital and print channels to support sales, marketing, and WPS's overall business goals. Collaborates with teams and marketing staff to brainstorm ideas, craft impactful messaging, and develop creative marketing collateral that resonates with target audiences and drives successful results.

Salary Range

$80,000 - $115K

The base pay offered may vary within the posted range based on your knowledge, skills, and experience.

Work Location

Remote work is available in the following states: Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin. Occasional travel to Madison may be required.

Ideal Candidate

If you enjoy creating on-brand, results-driven promotional copy, collaborating creatively, understanding marketing strategies, and developing versatile, platform-specific content, this role may be suitable for you.

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of multi-channel marketing copywriting experience.
• Strong editing, grammar, and proofreading skills with marketing knowledge.
• Portfolio demonstrating storytelling, versatility, and big-idea thinking.
• Experience with multi-platform campaigns and understanding of different media styles.
• Motivated, organized, flexible, and detail-oriented.

Preferred Qualifications

• Leadership experience and ability to work independently.
• Experience in Healthcare or Federal Healthcare environments.
• Proficiency with Word, Pages, Keynote, PowerPoint.

Remote Work Requirements

• High-speed internet (minimum 10 Mbps downstream, 1 Mbps upstream).
• Review Remote Worker FAQs for more info.

Benefits

• Flexible work options.
• Performance bonuses and merit increases.
• 401(k) with immediate 100% vesting.
• Paid time off, health/dental/telehealth from DAY 1.
• Leadership and professional development programs.
• Additional benefits at this link.

About Us

WPS is a not-for-profit health insurer and federal contractor based in Madison, WI, serving individuals, families, seniors, and military personnel for nearly 80 years. We are committed to making healthcare easier and are proud to be veteran-friendly.

Our Culture

We foster an open, empowering environment that values diverse perspectives, innovation, and authentic engagement, leading to a high-performing, adaptive organization. Recognitions from various awards highlight our commitment to a positive workplace.

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