Senior Creative Art Director: Brand & Campaign Vision

Upwork; Harrisburg (Dauphin County); On-site; USD 120,000 - 190,000; Full time

Job summary

Lifted partners with enterprise companies to source, contract, manage, and pay contingent talent through a single integrated solution. This role leads creative direction across campaigns, guiding design, copy, motion, and production to ensure brand consistency and high-quality output for enterprise partners.

You will mentor senior creatives, shape storytelling, and drive visual identity across platforms, collaborating with cross-functional teams to deliver compelling experiences for Lifted's

Qualifications

• Lead creative vision, concept development, and brand expression across campaigns and channels.
• Translate business strategies and consumer insights into compelling creative platforms.
• Direct multidisciplinary creative teams (design, copy, motion, production) through concepting to execution.
• Review and approve creative work to ensure consistency, quality, and adherence to brand standards.
• Partner with marketing, product, global/regional creative, and leadership to align on strategy and creative direction.
• Manage creative presentations, storytelling, narrative frameworks, and pitch development.
• Mentor and elevate talent; set craft standards and creative culture expectations.
• Make final decisions on creative concepts, visual tone, and brand identity evolution.
• Develop visual concepts, storyboards, and creative territories for campaigns and content.
• Guide designers, photographers, videographers, and copy partners in executing visual direction.
• Oversee composition, typography, color, layout, and brand visual identity application.
• Provide on-set art direction during photo/video shoots.
• Collaborate with cross-functional teams to ensure brand consistency across deliverables.
• Present creative work internally and incorporate feedback.
• Ensure all assets meet brand style guidelines and quality standards.
• Background in Senior creative leadership overseeing visual direction & concept development.

Responsibilities

• Lead creative vision, concept development, and brand expression across campaigns and channels.
• Direct multidisciplinary creative teams from concept to execution.
• Ensure brand consistency across deliverables.
• Present and defend creative work with stakeholders.

Skills

Creative leadership

Brand expression

Concept development

Team leadership

Art direction

Visual storytelling

Brand guidelines

Pitch development

Cross-functional

Job description

Lifted partners with enterprise companies to source, contract, manage, and pay contingent talent through a single integrated solution. This role leads creative direction across campaigns, guiding design, copy, motion, and production to ensure brand consistency and high-quality output for enterprise partners.

You will mentor senior creatives, shape storytelling, and drive visual identity across platforms, collaborating with cross-functional teams to deliver compelling experiences for Lifted's