Senior Creative Director: Brand Vision & Campaign Leadership

Upwork; Nashville (TN); On-site; USD 110,000 - 170,000; Full time

Job summary

Lifted is building a talent pool and seeks a senior creative leader to guide visual direction and brand identity across campaigns and channels. You will mentor multidisciplinary teams, set standards, and ensure brand consistency while collaborating with marketing, product, and leadership.

You will translate business strategies into compelling creative platforms, oversee production from concept to delivery, and steer brand evolution across enterprise projects with attention to quality and

Qualifications

• Senior-level creative leadership experience overseeing visual direction and concept development.
• Ability to translate business strategies into compelling creative platforms.
• Experience directing multidisciplinary teams (design, copy, motion, production).
• Proven track record in maintaining brand standards across channels.

Responsibilities

• Lead creative vision and brand expression across campaigns and channels.
• Direct multidisciplinary teams from concepting to execution.
• Review and approve creative work ensuring consistency and quality.
• Partner with marketing, product, and leadership to align on strategy and direction.
• Mentor talent and set craft standards and culture expectations.
• Make final decisions on concepts, visual tone, and brand identity evolution.
• Develop visual concepts, storyboards, and territories for campaigns.
• Guide designers, photographers, videographers, and copy partners in executing visual direction.
• Oversee typography, layout, color, and brand identity application.
• Provide on-set art direction during shoots and ensure asset quality.
• Collaborate with cross-functional teams to ensure brand consistency.

Skills

Creative leadership

Brand expression

Concept development

Team mentorship

Cross-functional collaboration

Job description

Lifted is building a talent pool and seeks a senior creative leader to guide visual direction and brand identity across campaigns and channels. You will mentor multidisciplinary teams, set standards, and ensure brand consistency while collaborating with marketing, product, and leadership.

You will translate business strategies into compelling creative platforms, oversee production from concept to delivery, and steer brand evolution across enterprise projects with attention to quality and