Senior Social Media Manager - Corporate, Expedia Group

Expedia Group; Seattle (WA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Travel discounts

Job summary

Expedia Group is seeking a Senior Corporate Social Media Manager to lead the company’s corporate reputation and thought leadership across our social channels and corporate site.

You will own editorial vision, partner with senior leaders, and drive scalable programs that highlight our leaders, teams, and strategic initiatives with precision and impact.

Qualifications

• 8–10+ years in corporate communications, social media strategy, or content marketing at a global company or agency.
• Track record of building or transforming a corporate social program.
• Experience developing executive social content and working with senior leaders.
• Strong cross-functional collaboration in complex organizations.

Responsibilities

• Strategize and lead Expedia Group’s corporate social media across LinkedIn, Instagram, and YouTube.
• Develop an editorial calendar aligned to business priorities and reputation goals.
• Coach leaders on social presence, tone, and thought leadership.
• Collaborate with Corporate Communications, Paid Media, Technology, and Brand teams to amplify content.

Skills

Corporate communications

Social media strategy

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree in Communications or related field

Tools

LinkedIn

Instagram

YouTube

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.Senior Corporate Social Media ManagerWe create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.We are looking for a Senior Corporate Social Media Manager to lead Expedia Group's (EG) corporate reputation and thought leadership strategy across our corporate-owned channels, including LinkedIn, Instagram, YouTube, and our corporate website. This is a senior strategic role at the intersection of communications, content, and brand, one of the most visible and high-impact positions in our Corporate Communications team.You'll own the editorial vision for our most important corporate channels, shape how the world understands EG as a company, and build the programs that make our leaders, our people, and our work visible at scale. You'll partner closely with senior leaders, campaign leads across the business, and cross-functional stakeholders to tell a story that's as ambitious as the company itself.In this role, you will:Strategy and editorial leadershipOwn Expedia Group's corporate social media strategy across Instagram, LinkedIn, and YouTube. Including, but not limited to, the channel mandates, editorial voice, content architecture, and publishing cadenceDevelop and manage an editorial calendar aligned to Expedia Group's business priorities, key moments, and reputation goalsSet and uphold the standard for what great looks like — across format, quality, and impactIdentify and scope emerging channel opportunities, including executive thought leadership, content franchises, partnerships, and new platformsContent and storytellingCommission, brief, write, and shape content across formats: Reels, data carousels, employee stories, executive posts, and event coverageTranslate complex business news, product milestones, and leadership perspectives into compelling social contentPartner with creative teams, agency, and brand teams to produce content that meets EG's visual and editorial goals and standardsExecutive engagementWork with the Corporate and CEO communications teams to build an executive social program that supports Expedia Group's senior leaders in developing a credible, consistent LinkedIn presenceDevelop content frameworks and editorial support for individual leaders across key reputation themesCoach and advise leaders on social presence, tone, and thought leadershipCross-functional partnershipServe as the strategic lead connecting Corporate Communications, Paid Media, Technology, Product, People & Places, Sustainability, and the brand social teamsIntegrate the EG Newsroom to ensure corporate news is amplified with the right framing and timingWork with analytics and measurement teams to track performance and evolve the program based on what's workingExperience and qualifications:8-10+ years in corporate communications, social media strategy, or content marketing — with meaningful experience at a global company or agencyA track record of building or transforming a corporate social program, not just managing oneExperience developing executive social content and working directly with senior leadersStrong cross-functional experience in complex organizations with multiple stakeholdersBackground in travel, tech, or a similarly fast-moving industry is a plusExceptional writing: clear, pithy, and versatile across CEO LinkedIn posts, Instagram captions, and internal briefsStrategic instinct: you know the difference between content that earns attention and content that fills a calendarEditorial discipline: you think like a journalist, with a nose for the story and a clear sense of what belongsPlatform fluency: you understand how LinkedIn and Instagram work and stay current as they evolveData literacy: you read analytics, draw meaningful conclusions, and translate them into editorial decisionsStakeholder management: credible with executives, collaborative with peers, and clear with creative partnersThe total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Beverly Hills is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .Equal OpportunityExpedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.