SENIOR CORPORATE PUBLIC RELATIONS COORDINATOR

Kohl's; Menomonee Falls (WI); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Kohl's is seeking a Public Relations professional to develop and implement strategic corporate PR plans that enhance Kohl's business priorities and corporate reputation. You will lead regional media relations, draft press materials, and partner with stores and regional managers to secure coverage.

The role emphasizes strong writing, AP style, media insight, and cross-functional collaboration in a fast-paced environment within the Wisconsin region.

Qualifications

• Four-year degree in Public Relations, Journalism, Communications or related field plus 3–5+ years in PR/communications.
• Experience with regional and trade media across digital, print and broadcast.
• Excellent time management and prioritization skills.
• Strong problem-solving, written and verbal communication skills (AP style).
• Strong interpersonal and collaboration abilities in a fast-paced team.

Responsabilités

• Lead PR support for business initiatives with strategic plans and press materials.
• Develop media contacts regionally and partner with store/district managers.
• Field reactive inquiries and draft informed recommendations.
• Conduct audits/analysis to inform PR recommendations.
• Monitor news trends and inform strategy across media landscape.
• Track program results and propose go-forward actions.
• Maintain cross-functional relationships and support executive social media.
• Prepare headlines and weekly media recaps; manage media lists.

Connaissances

Media relations

Time management

Writing

Verbal communication

AP style

Interpersonal skills

Collaboration

Project management

Multi-tasking

Formation

Bachelor's degree in Public Relations, Journalism, Communications

Description du poste

About the Role

In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl's business priorities and support Kohl's broader corporate reputation efforts.

What You’ll Do

• Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling
• Develop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the region
• Field reactive media and speaking event inquiries and draft informed recommendations and rationale
• Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale
• Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field
• Assess program results regularly to understand successes and opportunities and recommend go-forward actions
• Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives
• Support broader PR team reports, including a daily headlines report and weekly media recap
• Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting
• Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets
• Share relevant changes and newness in reporter beats and media outlets
• Support applicable PR events and activations, including leading all logistical details and meeting deadlines

Additional tasks may be assigned

What Skills You Have

Required

• Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications
• Experience working with regional and trade media across digital, print and broadcast outlets
• Excellent time management and prioritization skills
• Strong problem-solving skills
• Excellent written and verbal communication skills, including proficiency in AP style
• Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment
• Ability to work on multiple programs with various components simultaneously
• Experience project managing PR initiatives in a fast paced environment

Preferred

• Large corporate company experience
• Retail experience