Senior Copywriter / Strategist

Moncur; Detroit (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

Moncur in Detroit seeks a senior copywriter/strategist who acts as researcher, SME, strategist, wordsmith, proofreader, and presenter. You will define brand foundations, create long-form white papers, website architectures, headlines, and messaging across industries.

You will adapt to client brands, translate complex topics into clear, creative content, collaborate with Creative, Technology, and Digital Marketing teams, and maintain keen attention to detail while meeting tight deadlines.

Qualifications

• Fluent English with AP style mastery.
• Ability to transform complex information into clear communications.
• Excellent research, writing, and proofreading skills.

Responsibilities

• Lead content from concept to completion across industries.
• Create on-brand content for sales collateral, websites, and more.
• Translate strategic branding into long- and short-form content.
• Review and proofread all client deliverables.
• Present ideas with clear strategic rationale.
• Collaborate with Creative, Technology, and Digital Marketing teams.
• Maintain awareness of industry trends and best practices.
• Uphold company values of collaboration, curiosity, growth, excellence, and harmony.

Skills

Excellent writing

Editing and proofreading

Research skills

Interviews and presentations

AP style proficiency

B2B content strategy

Collaboration

Job description

At Moncur, we specialize in tackling some of the most complex branding challenges for the most complex businesses. It’s our goal to help our clients sell more of what they do and to do that requires beautiful communication that’s rooted in strategy.

The senior copywriter/strategist is responsible for crafting compelling content and strategies that fuel our clients’ success. This role entails being the researcher, subject matter expert, strategist, wordsmith, proofreader, and presenter all in one. This senior-level position is key in defining the foundational elements of our clients’ brands—including strategic brand frameworks, website architectures, short/punchy headlines, technical/long-form white papers—and everything in between. Whatever the client challenge, the senior copywriter/strategist will help to solve it.

To be successful in this role, one must be an extraordinary writer, with complete command of the English language, as well as the ability to know when to bend the rules. He or she must adapt swiftly and seamlessly to our clients’ brands, be able to communicate about complex subjects clearly and creatively, and interface with clients with utmost professionalism. The senior copywriter and strategist must have a thirst for knowledge, unfailing attention to detail, and a collaborative, positive attitude.

Reports to: Content Lead

Responsibilities

• Lead the conceptualization and creation of content, from start to finish, for a variety of industry-leading companies in the manufacturing, construction, professional service, and technology industries
• Develop on‑brand and well‑written content for a wide range of deliverables, including sales collateral, websites, digital marketing, strategic messaging decks, advertisements, news releases, and more
• Specialize in strategic, technical, long‑form content, with the ability to translate the work into creative, punchy, short‑form content
• Manage the content on the websites we build, with attention to detail
• Become a subject matter expert (SME) in any content you create through deep research and participation in interviews with client stakeholders/SMEs
• Support team in discovery processes, defining brand frameworks, and crafting brand and website architectures
• Seek to thoroughly understand everything you touch, including, but not limited to, the task at hand, the complexities of the client's business, tone/voice, style preferences, industry language, and more
• Collaborate closely with members of the Creative, Technology, and Digital Marketing teams to support the development of client deliverables
• Meticulously review and proofread all work to ensure complete accuracy, quality, and adherence to project requirements
• Present your ideas clearly and articulately, with strategic reasoning to back up your decisions
• Effectively balance multiple projects and competing deadlines in a fast-paced environment
• Maintain an ongoing awareness of current trends and best practices, as well as a commitment to your own personal growth and development
• Uphold our company core values of collaboration, curiosity, growth, excellence, and harmony

Requirements

• Comprehensive knowledge of the English language and fluency in AP style
• Knowledge of best practices for writing across a variety of print and digital mediums, specifically within B2B
• Ability to take complex information and transform it into logical, compelling communications
• Excellent research, writing, and proofreading skills
• Ability to lead interviews and presentations articulately and confidently
• Ability to accurately read a room, see the nuances beneath what’s being said, and identify what’s most important
• Ability to think creatively, and from the perspective of the target audience
• Ability to take constructive critique when given and quickly adapt one’s approach
• Exceptional organization, attention to detail, and time‑management skills
• A continually professional and positive manner, with strong interpersonal skills
• The inclination to learn more. About everything. Always.